Published on 14-Feb-2012
"IBM WebSphere Cast Iron Cloud integration proved to be an essential tool, enabling us to improve our CRM processes and complete multiple integration projects in short order." - A global financial services company
Global financial services company
This global financial services company is a leading provider in its industry, serving brokers, major banks, hedge funds and financial technology institutions.
The company was looking to upgrade its Microsoft SQL Server technology-based CRM tool to the Salesforce.com service.
The company chose IBM WebSphere® Cast Iron® Cloud integration to provide a bidirectional integration solution.
With IBM WebSphere® Cast Iron® Cloud integration the organization achieved fast time to value, improved CRM processes and staff productivity.
IBM WebSphere Cast Iron Cloud integration approach simplifies integration of multiple applications
This global financial services company in the United States is a leading provider in its industry, serving brokers, major banks, hedge funds and financial technology institutions.
Salesforce.com, the cloud-based software service for CRM, promises ease of use and implementation with the motto “no hardware, no software, no problem.” When enterprises first adopt Salesforce.com technology, however, they often face complicated data migration and integration projects between the cloud and on-premises applications. That was the case when this company was looking to upgrade its Microsoft SQL Server technology-based CRM tool to the Salesforce.com service. The business also wanted to migrate its customer master data solution to the more efficient CRM system while maintaining 1,000 reports in its database. In addition, the organization needed to upgrade its existing integration solution based on Microsoft BizTalk Server because of the labor-intensive work involved and the nonscalable custom code.
The company chose IBM WebSphere® Cast Iron® Cloud integration, which includes preconfigured integration solutions for hundreds of leading enterprise and cloud applications, including the Salesforce.com service. WebSphere Cast Iron Cloud integration uses a “configuration, not coding” approach that enables Salesforce.com service customers to complete their migration and integration projects quickly, without custom programming or deep middleware expertise.
WebSphere Cast Iron Cloud integration lived up to its billing for simplified application integration. The company achieved real-time, bidirectional integration among multiple applications, including the migration of contact and account information from the customer master data application to the Salesforce.com service. The integration also eliminated tedious, error-prone manual data entry between systems. After the company successfully completed the initial project, it capitalized on its experience to perform additional projects involving integration of databases with electronic data interchange (EDI).
· Achieved fast time to value thanks to the “no coding” approach to application integration
· Improved CRM processes and staff productivity because of the real-time, bidirectional integration of multiple applications
· Used its experience with WebSphere Cast Iron Cloud integration to perform additional, complex integration projects quickly
For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
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