Published on 07-Feb-2012
"Real-time, bidirectional integration of Salesforce.com with Oracle E-Business Suite led to a revenue increase by making our sales staff more effective." - A global media company
Customer:
Global media company
Industry:
Media & Entertainment
Solution:
Cloud Computing
Overview
A global media company that provides the infrastructure that powers the video economy.
Business need:
The global media company needed to quickly integrate its Salesforce.com cloud-based CRM service with its Oracle E-Business Suite for ERP solution.
Solution:
The global media company chose IBM WebSphere® Cast Iron® Cloud integration to provide a preconfigured integration well within schedule. The real-time, bidirectional integration improved the client’s data management capabilities, which positively affected the sales function.
Benefits:
IBM WebSphere® Cast Iron® Cloud integration helped the global media company achieve fast time to value, improved business speed and agility and increase revenue.
Case Study
IBM WebSphere Cast Iron Cloud integration eases integration of cloud service with on-premises application
This global media company in the United States provides the infrastructure that powers the video economy. Employing more than 1,000 people, the organization enables content and service providers to efficiently create, prepare and deliver differentiated video services for television and new media platforms. The company’s US-based and international customers include many of the world’s largest communications providers
Challenge
To make the best possible decisions, business executives need a single version of the truth from information contained in software systems. Manual data entry and unsynchronized applications can create multiple versions of the truth while reducing staff productivity and inhibiting business processes.
The global media company faced this issue when it needed to integrate its Salesforce.com cloud-based CRM service with its Oracle E-Business Suite for ERP solution. Integrating these technologies would enable better management of customer and product data. Further, because these systems affect sales, customer service and financial reporting, the company needed to complete the integration quickly.
Solution
The global media company chose IBM WebSphere® Cast Iron® Cloud integration, which provides preconfigured integration solutions for hundreds of leading enterprise and cloud applications, including the Salesforce.com solution. WebSphere Cast Iron Cloud integration uses a “configuration, not coding” approach to enable Salesforce.com application customers to complete their migration and integration projects quickly and easily.
The company benefited from these capabilities by completing the integration project well within schedule. The real-time, bidirectional integration improved the client’s data management capabilities, which positively affected the sales function.
Benefits
· Achieved fast time to value because of the “configuration, not coding” approach to application integration
· Improved business speed and agility through the near real-time synchronization of the CRM and ERP applications
· Increased revenue by improving the effectiveness of sales staff
For more information
To learn more about WebSphere Cast Iron Cloud solution, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
Legal Information
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America January 2012 All Rights Reserved IBM, the IBM logo, ibm.com, WebSphere and Cast Iron are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.