Published on 20-Jan-2012
"WebSphere Cast Iron Cloud helped us integrate our sales and financial applications quickly, leading to more effective processes and a sharp increase in our quote-to-sales conversion rate." - Biochemical supply company
Customer:
Biochemical company
Industry:
Chemicals & Petroleum
Solution:
Cloud Computing
Overview
This biochemical company in the United States supplies antibodies, enzyme-linked immunosorbent assays (ELISAs) and proteins for life science research and diagnostics.
Business need:
The biochemical supplier needed to increase visibility between on-premises ERP software and the cloud-based Salesforce.com CRM service.
Solution:
The supply company implemented IBM WebSphere® Cast Iron® Cloud integration. The solution simplifies data migration and application integration though a “configuration, not coding approach” that doesn’t require expert programmers or middleware specialists.
Benefits:
With IBM WebSphere® Cast Iron® Cloud integration the organization reduced errors from manual data entry and increased the speed of business processes. Furthermore, the company improved sales effectiveness and gained full ROI within three months.
Case Study
Application integration using IBM WebSphere Cast Iron Cloud integration delivers ROI in three months
A world leader in the field of bioscience, this biochemical company in the United States supplies antibodies, enzyme-linked immunosorbent assays (ELISAs) and proteins for life science research and diagnostics. The privately held business develops more than 800 new products annually.
Challenge
The biochemical supplier was facing costly data and process redundancies in which multiple process steps slowed its sales cycle. Its process provided no visibility between on-premises ERP software from Oracle and the cloud-based Salesforce.com CRM service. In addition, tedious manual data entries in three systems increased the risk of erroneous information.
Solution
To enable integration among its cloud and on-premises applications, the supply company implemented IBM WebSphere® Cast Iron® Cloud integration. The solution simplifies data migration and application integration though a “configuration, not coding” approach that doesn’t require expert programmers or middleware specialists. Users get the added benefit of preconfigured integration solutions for hundreds of leading enterprise and cloud applications, including the Salesforce.com and Oracle systems.
These capabilities served the company well. It used the WebSphere Cast Iron Cloud integration native connectivity to Salesforce.com applications to create bidirectional connectivity from the cloud to the Oracle E-Business Suite offering. Because of the easy-to-use templated approach, the company completed the project in just three weeks and fully supports it with a two-person IT team.
Benefits
• Reduced errors from manual data entry and increased the speed of business processes
• Improved sales effectiveness, with quote-to-sales conversions rising from 35 percent to 65 percent
• Saved USD43,000 in base costs and USD86,000 in annual labor costs, gaining full ROI within three months
For more information
To learn more about WebSphere Cast Iron Cloud technology, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
Legal Information
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America January 2012 All Rights Reserved IBM, the IBM logo, ibm.com, Cast Iron and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product, or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.