Published on 18-Jan-2012
"Thanks to IBM WebSphere Cast Iron Cloud integration, we can more accurately manage sales opportunities by leveraging real-time data integration." - Online fundraising firm
Leading cause-related e-commerce association
A leading cause-related e-commerce association connects consumers and marketers to nonprofit fundraising auctions allowing them to expand their bidder universe and access new sources of items.
The organization need to integrate both on-premises and cloud applications to empower employees with the most accurate and timely information.
IBM WebSphere® Cast Iron® Cloud integration provided a preconfigured integration solution for the fundraising organization. The solution connects Salesforce.com, Oracle and accounting solutions without the need for specialized middleware skills.
With the IBM WebSphere® Cast Iron® Cloud integration solution the organization improved sales efficiency, reduced busywork and enhanced financial reporting.
IBM WebSphere Cast Iron Cloud integration connects Salesforce.com, Oracle and accounting solutions
Headquartered in the United States, this leading cause-related e-commerce association connects consumers and marketers to nonprofit fundraising auctions. The organization has operated thousands of online auctions and raised millions of dollars for schools and nonprofit groups by allowing them to expand their bidder universe and access new sources of items.
Many organizations today operate in a hybrid IT environment composed of both on-premises and cloud applications. To give employees the most accurate and timely information for effective job performance, companies must integrate the applications and make them capable of exchanging data instantaneously so everyone is working from a single version of the truth.
This issue surfaced at an online fundraiser when sales staff using the Salesforce.com cloud-based CRM application needed access to financial data on auction bidders stored in an Oracle database, as well as financial data from the firm’s Sage Peachtree accounting software. Without such information, staff could not accurately manage sales opportunities. Similarly, Sage Peachtree application users needed details about sales opportunities stored in the Salesforce.com application. To empower its employees, the e-commerce enterprise required a solution to facilitate real-time data integration among the three applications, two based on premises and one in the cloud.
The fundraising organization chose IBM WebSphere® Cast Iron® Cloud integration as its integration platform. The technology provides preconfigured integration solutions for hundreds of leading enterprise and cloud applications, including Salesforce.com and Oracle solutions. By using a “configuration, not coding” approach, WebSphere Cast Iron Cloud integration enables Salesforce.com service customers to complete their integration projects quickly and easily, without the need for specialized middleware skills.
The company took advantage of these capabilities in its project. Integrating the Oracle auction database with the Salesforce.com solution and integrating the Salesforce.com service with the accounting software enabled timely distribution of business-critical information organizationwide. What’s more, the integration eliminated the need for manual data entry. Completing the entire integration project, without custom coding, took less than one week.
• Improved sales efficiency by providing staff with accurate financial data on auction bidders from the Oracle database
• Reduced busywork by eliminating manual data entry across applications
• Enhanced financial reporting now that finance teams have up-to-the-minute sales information from the Salesforce.com service
For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
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