Published on 05-Jan-2012
Validated on 05 Jan 2012
"We had to integrate our technology without tedious, time-consuming programming. IBM WebSphere Cast Iron Cloud integration helps our staff respond to customers expediently, boosting service." - Chief information officer, Large corporate insurer
A large corporate insurer
This global insurance provider has a branch office in the Midwest region of the United States. The branch provide complex property and casualty insurance for US-based companies with global operations. The business also provides risk management services.
The insurance provider sought to integrate Salesforce.com with its existing insurance underwriting application.
The company met these requirements by implementing IBM WebSphere® Cast Iron® Cloud integration to simplify application migration and integration of the Salesforce.com technology.
WebSphere Cast Iron Cloud integration enables sales staff to respond to customers more quickly and with fewer errors
This global enterprise that provides international corporate and specialty insurance to large industrial organizations has a branch office in the Midwest region of the United States. The branch’s 800 employees provide complex property and casualty insurance for US-based companies with global operations. The business also provides risk management services.
When the branch office was in the process of rolling out Salesforce.com technology to its sales executives across the United States, it had an urgent need to integrate the cloud solution with its existing insurance underwriting application built using PowerBuilder and Sybase technology. This entailed bringing insurance contract renewals from the Salesforce.com service into its existing application. It was also critical to migrate opportunity conversions from Salesforce.com technology into the existing application’s sales orders and to synchronize customer data across both systems.
The insurer sought a solution that would easily integrate with the PowerBuilder and Sybase technology without requiring tedious and time-consuming programming. And because sales revenue and customer service depended on it, the integration project had to be completed without delay.
The company met these requirements by implementing IBM WebSphere® Cast Iron® Cloud integration, which provides preconfigured integration solutions for hundreds of leading enterprise and cloud applications, including the Salesforce.com application.
WebSphere Cast Iron Cloud integration uses a “configuration, not coding” approach to enable Salesforce.com application customers to quickly complete their migration and integration projects. Just as the “no software experience” of the Salesforce.com service simplified sales automation, The WebSphere Cast Iron Cloud integration “no coding” approach can simplify application migration and integration for Salesforce.com technology customers.
That was the experience at the insurance firm, which capitalized on the IBM solution to integrate the existing insurance application to Salesforce.com technology in real time. In addition, WebSphere Cast Iron Cloud integration enabled the bidirectional movement of data across both systems, including account renewals, opportunities and customer ID information. The integrated applications provide complete error notifications and visibility of transactions, as well as virtually instant processes for account renewals and managing sales opportunities. From start to production code, the integration project was successfully completed in just 20 days.
• Delivers fast time to value thanks to the WebSphere Cast Iron Cloud integration “configuration, not coding” approach
• Enhances service by enabling sales staff to respond to customers more quickly and with fewer errors • Improves insurance policy renewal rates and sales revenue by making sales staff more productive
For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
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