Infosphere Client Montage Video

Leveraging IBM Infosphere products to achieve business optimization

Published on 06-Dec-2011

Validated on 12 Nov 2013

"The end result was that we were able to achieve business optimization to put that in front of an executive and enabling that person to make the right decision much faster than they would have been able to, is a huge benefit." - Nihad Aytaman, Director of Business Applications, Elie Tahari

Customer:
Elie Tahari, Crop Production Services and American Heart Association

Industry:
Healthcare, Life Sciences, Retail

Deployment country:
United States

Solution:
Database Management, Data Warehouse, Information Governance, Information Infrastructure, Information Integration, Master Data Management

Overview

IOD 2011 Infosphere Client Testimonial Montage Video

Business need:
Client Testimonial as showcased at IOD 2011, featuring Elie Tahari, Crop Production Services and American Heart Association

Solution:
Leveraging IBM Infosphere products to achieve business optimization at Elie Tahari, Crop Production Services and American Heart Association

Benefits:
Quick and accurate decision-making; achieves business optimization; simplification of IT; reduction in costs; 360-degree view of the customer

Video

Infosphere Client Testimonial Montage




Video Transcript


Nihad Aytaman, Director of Business Applications, Elie Tahari

David Wheat, Director of Decision Support Systems, Crop Production Services
Mona Lynn, Manager of Data Integration Management, American Heart Association

Nihad Aytaman: We have to constantly react to what's going on, on the selling floor. So quick and accurate decision-making is key.

David Wheat: We are a growing company, and so getting information to the right people at the right time has always been a pretty big challenge.

Nihad Aytaman: Because we have separate systems, the reports did not look the same, so terminologies could be different in different systems. The same terminology could mean different things so these were some of the challenges that forced us to think about a data warehouse in a business intelligence implementation.

Mona Lynn: The InfoSphere MDM product suite has enabled American Heart to get that very much-needed 360-degree view of the customer.

David Wheat: We are keeping our staff small by leveraging tools like DataStage to simplify how we get and move data from point A to point B, leveraging technology to keep our cost low.

Mona Lynn: I can’t tell you how beneficial it was partnering with IBM. It has been phenomenal, and IBM has been a great partner.

Nihad Aytaman: The end result was that we were able to achieve business optimization to put that in front of an executive and enabling that person to make the right decision much faster than they would have been able to, is a huge benefit.

Mona Lynn: We were able, with the data that we pulled from the data warehouse, develop our targeted marketing campaign to customers via an e-mail campaign and that resulted into almost doubling the donations at the end of the year.

Niyad Aytaman: IBM has been known for its excellent service both on the hardware side and on the software side, and I have been on IBM Systems all my life. I have witnessed this excellence in service many-many times in my career, and if I have a choice my tendency is always to go with IBM because of that service level.

Products and services used

IBM products and services that were used in this case study.

Software:
Master Data Management, InfoSphere DataStage

Document options