Published on 06-Dec-2011
"The end result was that we were able to achieve business optimization to put that in front of an executive and enabling that person to make the right decision much faster than they would have been able to, is a huge benefit." - Nihad Aytaman, Director of Business Applications, Elie Tahari
Customer:
Elie Tahari, Crop Production Services and American Heart Association
Industry:
Healthcare, Life Sciences, Retail
Deployment country:
United States
Solution:
Database Management, Data Warehouse, Information Governance, Information Infrastructure, Information Integration, Master Data Management
Overview
IOD 2011 Infosphere Client Testimonial Montage Video
Business need:
Client Testimonial as showcased at IOD 2011, featuring Elie Tahari, Crop Production Services and American Heart Association
Solution:
Leveraging IBM Infosphere products to achieve business optimization at Elie Tahari, Crop Production Services and American Heart Association
Benefits:
Quick and accurate decision-making; achieves business optimization; simplification of IT; reduction in costs; 360-degree view of the customer
Video
Infosphere Client Testimonial Montage
Video Transcript
Nihad Aytaman, Director of Business Applications, Elie Tahari
David Wheat, Director of Decision Support Systems, Crop Production Services
Mona Lynn, Manager of Data Integration Management, American Heart Association
Nihad Aytaman: We have to constantly react to what's going on, on the selling floor. So quick and accurate decision-making is key.
David Wheat: We are a growing company, and so getting information to the right people at the right time has always been a pretty big challenge.
Nihad Aytaman: Because we have separate systems, the reports did not look the same, so terminologies could be different in different systems. The same terminology could mean different things so these were some of the challenges that forced us to think about a data warehouse in a business intelligence implementation.
Mona Lynn: The InfoSphere MDM product suite has enabled American Heart to get that very much-needed 360-degree view of the customer.
David Wheat: We are keeping our staff small by leveraging tools like DataStage to simplify how we get and move data from point A to point B, leveraging technology to keep our cost low.
Mona Lynn: I can’t tell you how beneficial it was partnering with IBM. It has been phenomenal, and IBM has been a great partner.
Nihad Aytaman: The end result was that we were able to achieve business optimization to put that in front of an executive and enabling that person to make the right decision much faster than they would have been able to, is a huge benefit.
Mona Lynn: We were able, with the data that we pulled from the data warehouse, develop our targeted marketing campaign to customers via an e-mail campaign and that resulted into almost doubling the donations at the end of the year.
Niyad Aytaman: IBM has been known for its excellent service both on the hardware side and on the software side, and I have been on IBM Systems all my life. I have witnessed this excellence in service many-many times in my career, and if I have a choice my tendency is always to go with IBM because of that service level.
Products and services used
IBM products and services that were used in this case study.
Software:
Master Data Management, InfoSphere DataStage