Marketec Targeted Solutions offers retail customers an intelligent couponing solution with help from IBM

Published on 15-Sep-2009

Validated on 16 Dec 2013

"Now that our intelligent couponing solution can handle more transactions, we provide our customers with sophisticated data analysis and maximum promotional effectiveness that keeps them coming back for more." - Gerry Schmidt, CEO, Marketec Targeted Solutions

Customer:
Marketec Targeted Solutions

Industry:
Retail

Deployment country:
Argentina

Solution:
Smarter Planet

Smarter Planet:
Smarter Solutions for Retail

Overview

Marketec Targeted Solutions (Marketec) offers retailers in South America intelligent couponing solutions, which print coupons for customers at checkout based on their purchases. Clients benefit from analyzing the purchasing patterns and can use this information to better inform their promotional practices.

Business need:
Marketec had been struggling with the rising number of customer transactions processed by its intelligent couponing solution. Its existing platforms could not handle the growing volume and thus became unreliable. To maintain its reputation, Marketec needed to choose a new, scalable and economical application infrastructure for its transaction processing.

Solution:
With help from IBM, Marketec created a robust intelligent couponing solution that reads a retail customer’s purchases at checkout and prints coupons based on what the customer buys. The system also logs purchases and provides sales reports to Marketec’s retail clients. It also tracks coupon use, so customers can easily see the money they are saving with the promotions.

Benefits:
• Provides its clients with decision-making information, thereby empowering them and giving Marketec a competitive edge
• Connects spending patterns and client offerings in real time, helping clients position their products with the right buyers
• Relates the purchase of goods to ongoing client offerings and customer buying patterns

Case Study

Overview

Marketec Targeted Solutions
Buenos Aires, Argentina
www.marketec.com.ar

Industry
• Retail

Products and services
• IBM Application Management Services
• IBM WebSphere® MQ
• IBM System x®



Marketec Targeted Solutions (Marketec) offers retailers in South America intelligent couponing solutions, which print coupons for customers at checkout based on their purchases. Clients benefit from analyzing the purchasing patterns and can use this information to better inform their promotional practices.

Challenge
Marketec had been struggling with the rising number of customer transactions processed by its intelligent couponing solution. Its existing platforms could not handle the growing volume and thus became unreliable. To maintain its reputation, Marketec needed to choose a new, scalable and economical application infrastructure for its transaction processing.

Solution
With help from IBM, Marketec created a robust intelligent couponing solution that reads a retail customer’s purchases at checkout and prints coupons based on what the customer buys. The system also logs purchases and provides sales reports to Marketec’s retail clients. It also tracks coupon use, so customers can easily see the money they are saving with the promotions.

Benefits
• Provides its clients with decision-making information, thereby empowering them and giving Marketec a competitive edge
• Connects spending patterns and client offerings in real time, helping clients position their products with the right buyers
• Relates the purchase of goods to ongoing client offerings and customer buying patterns

“Now that our intelligent couponing solution can handle more transactions, we provide our customers with sophisticated data analysis and maximum promotional effectiveness that keeps them coming back for more.” — Gerry Schmidt, CEO, Marketec Targeted Solutions

For more information

Contact your IBM sales representative or IBM Business Partner. Visit us at:

ibm.com/software

Products and services used

IBM products and services that were used in this case study.

Hardware:
System x

Software:
WebSphere MQ

Legal Information

© Copyright IBM Corporation 2009

IBM Corporation
Global Solutions, Industry Marketing
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Somers, NY 10589
U.S.A.

Produced in the United States of America
August 2009
All Rights Reserved.

IBM, the IBM logo, ibm.com, and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occur­rence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.

Other company, product, or service names may be trademarks or service marks of others.

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This document illustrates how one organization uses IBM products and services. Many fac­tors have contributed to the results and benefits described; IBM does not guarantee comparable results elsewhere.

References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

SWC14031-USEN-00

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