Zhoushan Port Management

Intelligent insights enable short-term corrective actions that increase efficiency and profitability

Published on 08-Oct-2013

"The consequences of a bad decision are costly: even a slight change in a vessel’s route or inadequate workforce for unloading cargo can cost customers time and money. The port is now making the best decisions possible by factoring in all of the possible variables." - Zhoushan Port Management

Customer:
Zhoushan Port Management

Industry:
Travel & Transportation

Deployment country:
China

Solution:
Smart Work, Smarter Planet

IBM Business Partner:
InsigmaTechnology Co.

Overview

The Zhoushan Archipelago is the largest archipelago of China and comprises 1,390 islands and 3,306 reefs outside Hangzhou Bay.

Business need:
The port management organization needed better planning built on both real-time and historical data.

Solution:
. Port management cast off manual processes in favor of an operational intelligence system that optimizes ships’ routes in and out of port, makes faster turnaround of dockside services and increases port safety.

Benefits:
Increased accuracy of decisions and growth strategies based on actual analysis of operations

Case Study

The Zhoushan Archipelago is the largest archipelago of China and comprises 1,390 islands and 3,306 reefs outside Hangzhou Bay.

The archipelago’s placement between the busy Yangtze River and East China Sea make it a strategic location for national and international trade. The Zhoushan Port is located approximately 160 km from the southeast coast of Shanghai and is an important bulk cargo transshipment base in China, including petroleum and natural gas products. The port
is managed by Zhoushan Port Management Bureau, a business unit of the Zhoushan government. In 2011, Zhoushan government started a promotion called the International Logistics Island to encourage economic development.

The Opportunity
One of the largest ports by cargo volume in the world is also located in one of the most difficult locations. Zhoushan Port is part of a
1,300-island, 3,400-reef archipelago. To keeps ships moving quickly in and out of berths and maximize the efficiency of both dockside services and long-term investments, the port management organization needed better planning built on both real-time and historical data.

What Makes It Smarter
The smartest distance between two maritime ports is not always a straight line. Ships navigating this major Chinese port in a busy archipelago take complex, individualized routes determined by the size of the vessel, cargo on board, availability of berths and the weather. Port management cast off manual processes in favor of an operational intelligence system that optimizes ships’ routes in and out of port,
makes faster turnaround of dockside services and increases port safety.

An operational dashboard, informed by external sources such as shipping companies’ registries and internal sources that include sensors on bulk fuel storage tanks and customs documentation, alerts port managers to
events in near-real time and prioritizes the correct responsive actions.
For example, if a storm threatens from the south, the port can reroute
vessels around it and shift dockside labor schedules accordingly. The solution also supports historical analysis and correlation of events to net revenue, helping the port’s executive management create what-if scenarios that weigh the financial benefits of alternative long- term strategies.

Real Business Results
• Increased accuracy of decisions and growth strategies based on actual analysis of operations
• Lowered costs of fuel, labor and contract penalties as a result of optimized shipping routes
• Reduced vessel turnaround time and streamlined declaration procedures for customers, resulting in higher service quality and satisfaction

For more information
Please contact your IBM representative or IBM Business Partner. Visit us at ibm.com.

To learn more about Zhoushan Port Management, visit
http://port.zhoushan.gov.cn.

Products and services used

IBM products and services that were used in this case study.

Software:
InfoSphere Change Data Capture, IBM Intelligent Operations Center

Legal Information

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