An automotive consumer website improves collaboration to engage dealers

Published on 28-Dec-2011

Validated on 14 Jan 2014

"Although we’re still in the early phases of social adoption and tracking, our IBM social business software is helping us embrace social content and collaboration to build loyalty, and drive positive internal and external results." - Automotive consumer website

Customer:
An automotive consumer website

Industry:
Automotive, Retail, Consumer Products

Deployment country:
United States

Solution:
Application Design-Build-Manage, Business-to-Business, Business Continuity, Information Lifecycle Management, Infrastructure Simplification, Linux, Openness, Service Management, Social Business for Customer Service, Social Business

Overview

This automotive consumer website is a top destination for automotive consumers that delivers a comprehensive suite of tools and information to help buyers form opinions on what to buy, where to buy and how much to pay, and to help sellers connect with in-marketplace car shoppers.

Business need:
After developing a set of social media guidelines, the site sought to engage in the world of word of mouth by improving collaboration among employees, customers and dealers. Its liberal social business policy was designed to encourage employee participation. As a pure-play Internet site for automotive shopping content and classifieds, a social business agenda seems like second nature at the company, and the attitude and culture reflect a belief in the power of social business.

Solution:
The company implemented a full suite of IBM communication, collaboration and social software that allows consumers to leverage social networks while they’re on the site, and engage dealers via an interactive dealer review system.

Benefits:
· Leverages social elements, including a platform of blogs, wikis and communities that facilitates social connections within the company and provides tools with which to manage projects and share best practices · Empowers employees to share opinions and expertise that builds knowledge and encourages learning across teams and geographies · Promotes an active social following (more than 40,000 Facebook fans and over 10,000 Twitter followers) to effectively drive opinions of key influencers and better engage automotive enthusiasts and brand advocates

Case Study

This automotive consumer website is a top destination for automotive consumers that delivers a comprehensive suite of tools and information to help buyers form opinions on what to buy, where to buy and how much to pay, and to help sellers connect with in-marketplace car shoppers.

Challenge
After developing a set of social media guidelines, the site sought to engage in the world of word of mouth by improving collaboration among employees, customers and dealers. Its liberal social business policy was designed to encourage employee participation. As a pure-play Internet site for automotive shopping content and classifieds, a social business agenda seems like second nature at the company, and the attitude and culture reflect a belief in the power of social business.

Solution
The company implemented a full suite of IBM communication, collaboration and social software that allows consumers to leverage social networks while they’re on the site, and engage dealers via an interactive dealer review system.

Benefits
· Leverages social elements, including a platform of blogs, wikis and communities that facilitates social connections within the company and provides tools with which to manage projects and share best practices
· Empowers employees to share opinions and expertise that builds knowledge and encourages learning across teams and geographies
· Promotes an active social following (more than 40,000 Facebook fans and over 10,000 Twitter followers) to effectively drive opinions of key influencers and better engage automotive enthusiasts and brand advocates

For more information
Please contact your local IBM sales representative or visit:
ibm.com/software/websphere
ibm.com/software/rational
ibm.com/software/Tivoli

Products and services used

Legal Information

© Copyright IBM Corporation 2011 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America December 2011 IBM, the IBM logo, ibm.com, Rational, Tivoli and WebSphere are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.