Video: Start Química takes on the world with IBM

Published on 07-Feb-2014

"We believe that IBM Storwize V3700 and System x offer the perfect combination: the solution is very powerful, cost-effective and easy to manage." - Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química

Customer:
Start Química

Industry:
Consumer Products

Deployment country:
Brazil

Solution:
Business Continuity, Virtualization, Virtualization - Server, Virtualization - Storage

IBM Business Partner:
CORE TECHNOLOGIES COMÉRCIO E SERVIÇOS DE INFORMÁTICA LTDA - EPP

Overview

Start Química produces hygiene products and cleaning supplies for the automotive, agricultural, food service and hospitality industries, as well as for domestic and commercial use. Based in Uberlândia, Brazil, the company is vertically integrated, managing every step from formulating solutions to manufacturing the packaging and distributing the final products.

Business need:
As Start Química entered new international markets, increased demand put pressure on manufacturing and distribution operations. If the company could not keep pace, it risked losing valuable business.

Solution:
Start Química upgraded to virtualized IBM® Storwize® V3700 storage system and IBM System x® servers, which deliver the high performance needed to sustain rapid, reliable operations around the clock.

Benefits:
Greater scalability and a performance boost of 30 percent enable Start Química to keep up with the fast pace and increased scale of operations, ensuring that products always get to customers on time.

Video

Start Química produces hygiene products and cleaning supplies for the automotive, agricultural, food service and hospitality industries, as well as for domestic and commercial use. Based in Uberlândia, Brazil, the company is vertically integrated, managing every step from formulating solutions to manufacturing the packaging and distributing the final products.




Video Transcript


Text: Start Quimica engineers cleaning products for homes & every industry.

Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química
My role in the company is to make the processes that depend on technology work perfectly, without issues, and maintain the work environment.

To keep up with Start Química’s continuous growth, it was necessary to design a more robust solution for that growth, to give us more security and speed up all processes.

Core Technologies is an integrator of IT solutions and services.
Luiz Franca, Business Manager, Core Technologies
Start Química sought us out with the purpose of updating its technology structure.
We immediately identified the opportunity of consolidating that technological environment with more robust hardware, which would bring better performance and ease of administration for that structure.
We recognized an opportunity to bring the first Storize V3700 of Brazil.

Text: IBM Storwize V3700 affordably meets storage needs.
Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química
Before the implementation of this new technology, we had a primitive environment with tower servers. We had disk redundancy without a flexible backup. We also did not have the ability to manage resources.

Luiz Franca, Business Manager, Core Technologies
We presented the integration of servers with storage and all its environment with much more potential for scalability

IBM V3700 Storage simplifies management due to its graphical user interface. This elicits the best performance regardless of the type of disc being used. This is a feature called Easy Tier that allows you to allocate data areas smartly.

Text: IBM Easy Tier delivered superior performance and controlled costs.
Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química

With the implementation of the Storwize V3700 came with software for storage management that gives us real-time visualization. I can see the temperature of the equipment, I have an idea of its energy consumption. To be able to see the throughput of the equipment at the moment, is a feature that helps me tremendously.

Text: [Storwize V3700 management is easy, flexible and offers extreme efficiency.
Luiz Franca, Business Manager, Core Technologies
With this project we could consolidate a lot of physical equipment, about 15 physical devices down to just four new machines. Not only did we consolidate the equipment, but we also had a performance gain of at least 30%.

Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química
Managing IT is easy and simple because it is centralized. Since management is easy, I can better allocate my time.

Text: V3700 reduced management effort significantly.
Marcello Fonseca Ribeiro, IT and Telecoms Manager, Start Química
After we put the Storwize V3700 into production, I had very satisfied feedback from end users. Indeed the processes and the system performed better. I have not had problems with the implementation. It was done without any difficulty.

Today we have a very good relationship with it Core Technologies, both in the commercial area and in the technical area. It’s not only a relationship, but it ends up being a friendship, both with Core and with IBM.

With the experience that I have had with the Storwize V3700, I would recommend it to other companies, even to competitors, because it is a product that gives a satisfying results.

Products and services used

IBM products and services that were used in this case study.

Hardware:
Storage, Storage: Storwize V3700, System x, System x: System x running hypervisor - VMware

Software:
Tivoli Storage Management

Legal Information

© Copyright IBM Corporation 2013. IBM Corporation, Systems and Technology Group, Route 100, Somers, NY 10589. Produced in the United States of America. IBM, the IBM logo, ibm.com, Easy Tier, Storwize, System Storage, System x and Tivoli are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. IBM and Core Technologies are separate companies and each is responsible for its own products. Neither IBM nor Core Technologies makes any warranties, express or implied, concerning the other’s products. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.