Ricoh Americas Corp. - IBM Storage Client Reference Video

Published on 09-Feb-2012

"IBM SAN Volume Controller allows us to manage our storage environment and do significant work in the storage space without interrupting or impacting our customers." - David Levine, Vice President of Technology Infrastructure and End User Services, Ricoh Americas Corporation

Ricoh Americas Corporation


Deployment country:
United States

Business Continuity, Business Resiliency, Optimizing IT, Virtualization - Storage


Ricoh Americas Corporation, headquartered in West Caldwell, New Jersey, is a subsidiary of Ricoh Company, Ltd., a 75-year-old leading provider of advanced office technology and innovative document imaging products, services and software. The company employs approximately 34,000 people in about 400 locations.

Business need:
Ricoh Americas Corporation needed to refresh their storage environment to accommodate fast company growth and increasing backup requirements—without interrupting availability or breaking the bank.

Ricoh partnered with IBM to deploy IBM storage solutions, including IBM SAN Volume Controller, in their infrastructure to simplify storage management and increase efficiency.

The IBM virtualized storage solution provides efficient, cost-effective storage for the data center, enabling better management of the storage environment and a reduced hardware footprint.


Ricoh Americas Corporation implemented a virtualized storage environment which included IBM System Storage SAN Volume Controller, IBM XIV Storage System and IBM System Storage DS8000, enabling seamless migration and more efficient storage management.

Video Transcript

David Levine, VP, Technology Infrastructure and End User Services, Ricoh Americas Corporation

Marty Everett, Director of Architecture and Solutions Design, Ricoh Americas Corporation

Levine: I think like a lot of companies are seeing over the past several years, there is an explosion in data growth.

Everett: It’s been amazing. We have moved from a shop that had 250, 300 gigs, to a shop that had 500 terabytes of storage. And now we have got almost 2 petabytes of storage on our floor.

Levine: The more growth you have, the more storage you have, the more of a challenge it is to get those things done. It puts stress and strain on your ability to get batch jobs done at night, the ability to back up the environment every night just as well as the cost associated with growth of that magnitude and keeping everything in check and keep everything running. When it comes to storage and the infrastructure, the goal is not to be seen and noticed by our end users.

Everett: For most corporations, the IT budget has continued to get smaller, not larger. So we have to have a storage strategy that will allow us to leverage the correct kinds of storage in the correct locations to allow customers to have the proper performance, the proper access levels in the correct medium and yet be fiscally responsible for the corporation.

Levine: One of the biggest challenges we had is, how can we move this core data center, and integrate it into an existing one? We were actually able to leverage IBM XIV technology, virtual tape backup technology to enable us to do that very efficiently and effectively, with very little downtime impact to our user base. So when we look at the things we have done to help kind of improve our efficiency in the storage space, SVC has been a key component there.

Everett: We can deploy architectures which automatically have built into them storage tiered technology. So we can put a system in that has partially really fast space and then really cost-effective space at the same time.

Levine: It's also enabled us to get high utilization out of the disk. You don’t end up with islands of disks and storage. You are able to take that view across your environment and leverage the most you can. So that’s really been one of the key pieces that has enabled us to be efficient with our storage solutions.

Everett: And we can manage that all from the single pane of glass, and we can monitor the system environment, recognize problems, and that’s a power that allows us to keep our staffing very low, so we maintain a very effective staffing ratio with that single pane of glass.

Levine: Energy efficient storage is important to Ricoh. It generally fits our overall sustainability and environmental missions. But it's also key in reducing our overall costs. Through the use of virtualization and tools that continue to enable to reduce the overall footprint, it certainly supports those goals.

Levine: We are a big IBM shop here at Ricoh. We have got a variety of products from the IBM storage suite, from XIV type solutions, to the DS8000 type solutions. So we have got a variety that allows us to fit the right kind of disk profile with the right kind of application. If we weren’t able to leverage these tools, I think what you would find is you would have a lot of siloed solutions. Certainly, your cost would be much higher.

Levine: And the measure of a partner is not who is always there when everything is going great but who is there when many things are little turbulent, and IBM has been an outstanding partner for us over the years. And through their development and their technology and the solutions they offer, they have really been able to support us from an IT standpoint to help deliver the solutions and the performance and the cost metrics, cost goals that we have.

Products and services used

IBM products and services that were used in this case study.

Storage: DS8000, Storage: TS7650G ProtecTIER Deduplication Gateway, Storage: XIV

System Storage SAN Volume Controller, System Storage ProtecTIER Enterprise Edition, Tivoli Storage Productivity Center for Disk, Tivoli Storage FlashCopy Manager

Legal Information

© Copyright IBM Corporation 2012 IBM Systems and Technology Group Route 100 Somers, New York 10589 U.S.A. Produced in the United States of America February 2012 IBM, the IBM logo, ibm.comDS8000, Easy Tier, FlashCopy, System Storage,ProtectTIER and XIV are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Actual available storage capacity may be reported for both uncompressed and compressed data and will vary and may be less than stated