Published on 19-Jan-2009
Validated on 07 Jan 2013
"The platform will enable the individual brands to do things they would never have been able to cost-justify before. It’s going to give us unprecedented agility." - Steve Bozzo, CIO, 1-800-FLOWERS.COM
IGF, IGF: IT Financing - IBM HW, IGF: IT Financing - IBM SW, Business Intelligence, C-Suite Framework, Enabling Business Flexibility, Information Integration, Service Oriented Architecture, Smarter Commerce, Smarter Planet
Smarter Solutions for Retail
1-800-FLOWERS.COM, INC. is the world’s largest florist and gift shop, with revenues approaching US$1 billion. It has 14 brands that sell everything from popcorn to gift baskets to gourmet food and children’s gifts.
1-800-FLOWERS.COM, INC. needed to replace multiple, diverse, siloed e-commerce systems with a unified technology platform.
1-800-FLOWERS.COM teamed with IBM to implement IBM WebSphere Commerce for two of its gift food brands as an initial proof of concept for the platform. Using knowledge gained from this first rollout, the company will take a greater role in transitioning most of its other brands to the new platform over the coming year.
Enables more rapid creation and deployment of retail Web sites; Facilitates cross-selling between brands
Products and services used
© Copyright IBM Corporation 2009
1 New Orchard Rd.
Armonk, NY 10504
Produced in the United States of America
All Rights Reserved.
IBM, the IBM logo, ibm.com, Power Systems and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.
Other company, product or service names may be trademarks or service marks of others.
This case study illustrates how one IBM customer uses IBM products. There is no guarantee of comparable results.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.