XING Inc. leverages wireless technology to create a cutting-edge karaoke experience.

Published on 09-Nov-2007

Validated on 17 Dec 2013

"The IBM solution makes the karaoke experience easier and more fun than ever, helping karaoke establishments draw in more business. " - — Shutaro Mishima, Contents Manager, XING Inc.

Customer:
XING Inc.

Industry:
Consumer Products

Deployment country:
Japan

Solution:
Business-to-Business, Business-to-Consumer, Innovation that matters, Transforming Business

Overview

Established in 1992, XING Inc. develops new services and solutions to help karaoke bars and restaurants improve business and customer satisfaction.

Business need:
XING wanted to develop a groundbreaking karaoke wireless solution that patrons could use to easily search for and request songs, as well as order food and drink.

Solution:
XING worked with IBM to design and manufacture an integrated custom personal digital assistant (PDA) solution that replaces the archaic and unwieldy paper song catalog.

Benefits:
•The state-of-the-art solution helped XING increase its market share • Within two months of its launch, the solution attracted more than 100,000 karaoke patrons • Fast, stable IBM technology delivers an edge over the competition

Case Study

XING Inc. leverages wireless technology to create a cutting-edge karaoke experience.

Overview
XING Inc.
Nagoya, Japan
www.xing.co.jp/english/index.html

Industry
Consumer Products
Software
• IBM DB2 Everyplace
Services
• IBM Engineering and Technology Services



company logo image

Established in 1992, XING Inc. is a subsidiary of Brother Industries, Ltd., a global producer of printer solutions and other consumer and business electronics. XING develops new services and solutions to help karaoke bars and restaurants improve business and customer satisfaction.

Challenge
XING is a developer of karaoke services and solutions in Japan. The company wanted to transform the karaoke experience and help karaoke bars attract more business by creating a solution to replace cumbersome paper song catalogs that patrons have traditionally used to locate and order songs. XING wanted to develop a groundbreaking wireless solution that patrons could use to easily search for and request songs, as well as order food and drink. To create such a device, however, XING needed help from a skilled engineering organization.

Solution
XING worked with IBM to design and manufacture an integrated custom personal digital assistant (PDA) solution that replaces the archaic and unwieldy paper song catalog. Using the new PDA, patrons can access a variety of content, such as promotional videos and song lessons, in addition to the full karaoke catalog—tens of thousands of songs listed by title, artist and category. Patrons can also order food and drink using the PDA’s intuitive touchscreen panel. Embedded with leading IBM technology, the PDA offers greater functionality and reliability over competing solutions.

The IBM solution makes the karaoke experience easier and more fun than ever, helping karaoke establishments draw in more business.” Shutaro Mishima, Contents Manager, XING Inc.

Benefits
• The state-of-the-art solution helped XING increase its market share
• Within two months of its launch, the solution attracted more than 100,000 karaoke patrons
• Fast, stable IBM technology delivers an edge over the competition

For more information
Please contact your IBM representative or IBM Business Partner.

Products and services used

IBM products and services that were used in this case study.

Software:
DB2 Everyplace

Legal Information

© Copyright IBM Corporation 2007 IBM Corporation Global Solutions, Industry Marketing 294 Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America 10-07 All Rights Reserved IBM, the IBM logo, ibm.com and DB2 are trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product or service names may be trademarks or service marks of others. This case study illustrates how one IBM customer uses IBM products. There is no guarantee of comparable results. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.