Brocade

Accelerates big data analytics with IBM

Published on 25-Feb-2013

"By bringing to market the best of both Brocade and IBM, we can deliver a cost-effective, scalable and high-performance big data platform that helps organizations uncover new business opportunities." - Mike Harrison, Vice President, Brocade

Customer:
Brocade

Industry:
Computer Services

Deployment country:
United States

Solution:
Big Data, Big Data & Analytics, Big Data & Analytics: Improve IT

Overview

Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time.

Business need:
As the volume, velocity and variety of data increases, companies are seeking powerful analytics platforms that help them explore big data.

Solution:
Working together, IBM and Brocade are delivering comprehensive solutions to help companies accelerate the analysis of data-in-motion and data-at-rest.

Benefits:
· Gives companies unparalleled insight to help identify and respond to customer needs in near real time · Increases customer satisfaction and retention, and lowers customer churn for Communication industry clients · Improves service levels across the network and enables optimization of IT resources

Case Study

Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time.

“There are numerous examples in the utilities, healthcare, oil and gas, and automotive industries where the ability to make effective decisions is predicated on being able to access and process data immediately,” says Mike Harrison, vice president of Brocade, a leader in high-performance networking solutions. “Imagine if car companies can gather information in real time via satellite from onboard computers and, using predictive analysis, notify drivers if an engine component is in danger of failing so they can take care of the issue before they’re stranded on the side of the road, miles from home.”

An integrated platform for big data analytics
To achieve these types of insights, companies must be able to aggregate, replicate, filter and analyze both data-in-motion and data-at-rest at lightning speeds.

“What really changes is how fast data needs to be accessed and processed,” Harrison says. “The need is for platforms built with the highest speed adaptors and highest speed transmission capabilities along with powerful analytics capabilities.”

It’s an area that IBM and Brocade, an IBM Business Partner, are tackling together with the delivery of powerful, pre-tested big data analytics platforms that integrate hardware, software and networking technologies.

These technologies include:

  • IBM® InfoSphere® BigInsights™ software, an Apache Hadoop-based solution for managing, processing and analyzing persistent data in massive volumes of structured and unstructured form.
  • IBM InfoSphere Streams software, which enables continuous analysis of massive volumes of streaming data with sub-millisecond response times.
  • IBM System x servers, high-performance, reliable and scalable systems.
  • Brocade advanced networking technology, which provides the “acceleration engine” that helps move data at rapid speeds. Brocade VDX 6720 switches with the Brocade 1860 Fabric Adapter mitigates network bottlenecks and enables optimal distribution of service requests as users conduct ad-hoc queries across huge volumes of data. The Brocade MLXe telemetry-enabled device transparently taps into a production network to gather data for analysis, without affecting performance.

“We have a shared vision for where we see the marketplace going,” says Harrison. “By bringing to market the best of both Brocade and IBM, we can deliver a cost-effective, scalable and high-performance big data platform that helps organizations uncover new business opportunities.”

For example, according to Harrison, IBM BigInsights software combined with the Brocade technologies provides companies with a platform that enables “creative discovery”—allowing business users to test theories and explore new opportunities.

“Speed is important, even when you’re not dealing with data-in-motion,” he says. “Using IBM BigInsights software in concert with our networking technology, companies can access, query and analyze massive amounts of data in a very high performance and very reliable way.”

For companies wanting to analyze streaming data, Harrison says that the combination of IBM and Brocade technology enables data-in-motion to be accessed for analysis with no impact to production data.

“We can have multiple copies of the data going to different parts of the InfoSphere Streams application with no disruption.”

Advanced network intelligence improves customer satisfaction
IT organizations are expected to be among the first adopters of the IBM and Brocade big data solution as part of their work to identify and predict anomalies in network traffic before users are affected.

“Using our products with InfoSphere BigInsights and InfoSphere Streams software, these organizations can conduct pattern analysis to understand where the peaks and valleys are on the network, and see where the trouble spots are,” Harrison explains. “This will allow them to plan better so they can meet their service-level agreements and more cost-effectively align their resources based on both current and future usage.”

The telecommunications industry is another area that will benefit from this type of advanced network intelligence. By analyzing data from a variety of sources—social media sites, call records, cell tower logs, and so on—telcos can see which customers are experiencing a high volume of dropped calls at any point in time and proactively contact the customer before frustration sets in.

“In real-time, cellular providers can say to their customers, ‘We are having issues with some of our equipment today; we appreciate your business and here’s a coupon for X percent off your next month’s bill,’” says Harrison. “Instead of having an unsatisfied customer who is at high risk of attrition, you have a customer who wants to continue to do business with your organization.”

For more information
To learn more about IBM big data software, please contact your IBM sales representative or IBM Business Partner or visit the following website: ibm.com/software/data/bigdata

To get involved in the conversation, visit: www.ibmbigdatahub.com

For more information about Brocade, visit: www.brocade.com

Products and services used

IBM products and services that were used in this case study.

Hardware:
System x: System x3630 M3

Software:
InfoSphere Streams, InfoSphere BigInsights Enterprise Edition

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America February 2013 IBM, the IBM logo, ibm.com, BladeCenter, InfoSphere, and BigInsights are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.