US Tennis Association – US Open Tennis Championships

Published on 07-May-2013

"We continue to look for new ways to innovate and strengthen our leadership position in the sports industry, and one of the ways we will do this is by delivering content and information about the US Open to fans in the way that they want to consume it, no matter where they are." - Phil Green, senior director of advanced media, USTA

Customer:
US Tennis Association – US Open Tennis Championships

Industry:
Media & Entertainment

Deployment country:
United States

Solution:
BA - Business Analytics, BA - Business Intelligence, Cloud Computing, Express, Information Integration, BA - Risk Analytics, Mobile, BA - Predictive Analytics, SmartCloud - Foundation, SmartCloud - Services

Smarter Planet:
Smarter Media

Overview

The US Tennis Association (USTA) is the governing body for the sport of tennis in the United States. Established in 1881, the not-for-profit USTA is the largest tennis organization in the world, with 17 geographical associations, more than 750,000 individual members and 7,000 organizational members, thousands of volunteers and a professional staff.

Business need:
The US Open tournament is the most-attended single annual sporting event in the world. During the 2012 contest, more than 10 million people visited the USOpen.org website seeking the latest match results, news or live streaming of tennis matches on their computers or mobile devices. Spectators want analysis too: How do players stack up against each other? The US Open needed to provide this kind of deeper analysis and a better understanding of how players perform against each other, all while ensuring that USOpen.org could handle peak traffic during the most popular matches.

Solution:
The US Open uses predictive analytics, cloud computing and mobile technology to connect tennis fans to what is happening on the courts. Before each match, a predictive analytics solution runs an analysis of competitors’ historical head-to-head matchups, individual players’ previous matches and stats to identify the keys to each match. A new mobile app provides streams of match data, access to live video, highlights and interviews. It also allows fans to check out match analysis, delivering an insider’s view of who is gaining the edge on the court and most likely to win.

Benefits:
Generated more than 136 million page views over mobile phones and tablets, a 47 percent increase over the previous year Provided access on the tournament’s official website, USOpen.org, to more than 10 million visitors worldwide for the fourth consecutive year Increased scalability and flexibility, improved resilience and lowered costs through the virtualization, standardization and automation of the private cloud environment

Case Study

The US Tennis Association (USTA) is the governing body for the sport of tennis in the United States. Established in 1881, the not-for-profit USTA is the largest tennis organization in the world, with 17 geographical associations, more than 750,000 individual members and 7,000 organizational members, thousands of volunteers and a professional staff.

The Opportunity
The US Open tournament is the most-attended single annual sporting event in the world. During the 2012 contest, more than 10 million people visited the USOpen.org website seeking the latest match results, news or live streaming of tennis matches on their computers or mobile devices. Spectators want analysis too: How do players stack up against each other? What do players need to do to increase their chances of winning when placed against a particular opponent? The US Open needed to provide this kind of deeper analysis and a better understanding of how players perform against each other, all while ensuring that USOpen.org could handle peak traffic during the most popular matches.

What Makes It Smarter
The US Open uses predictive analytics, cloud computing and mobile technology to connect tennis fans—no matter where they are or what device they are using—to what is happening on the courts. Before each match, a predictive analytics solution runs an analysis of competitors’ historical head-to-head matchups, individual players’ previous matches and stats against comparable player styles, to identify the keys to each match. A new mobile app provides streams of match data, access to live video, highlights and interviews. It also allows fans to check out match analysis, delivering an insider’s view of who is gaining the edge on the court and most likely to win—well before the final score tells the story.

Real Business Results
· Generated more than 136 million page views over mobile phones and tablets, a 47 percent increase over the previous year
· Provided access on the tournament’s official website, USOpen.org, to more than 10 million visitors worldwide for the fourth consecutive year
· Increased scalability and flexibility, improved resilience and lowered costs through the virtualization, standardization and automation of the private cloud environment

Products and services used

IBM products and services that were used in this case study.

Hardware:
Power Systems, Storage, System x

Software:
Lotus Notes, Rational Suite, Tivoli Components, IBM SmartCloud Monitoring, SPSS Modeler

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States November 2012 IBM, the IBM logo, ibm.com, Global Business Services, Global Technology Services, Lotus, Power Systems, Rational, SmartCloud, System Storage, System x, Tivoli and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.