Goweb

Published on 31-Aug-2012

Validated on 12 Feb 2014

"Our clients have been looking to gain an edge for their online campaigns. Now that we are able to offer a high-volume, powerful solution that harnesses the value of social media, we can really deliver that edge." - Goweb

Customer:
Goweb

Industry:
Computer Services

Deployment country:
Italy

Solution:
Application Design-Build-Manage, Customer Relationship Management, Data Serving, Data Warehouse, Development & Technology Adoption, Smarter Planet

Smarter Planet:
Smart Work

IBM Business Partner:
Goweb SRL

Overview

Headquartered in Milan, Italy, Goweb is a business-to-business marketing company that specializes in designing innovative marketing products and services for the web. Recently, the company has been especially focused on developing innovative Web 2.0 solutions for its customers.

Business need:
To open new business opportunities, Goweb wanted to expand beyond traditional web development by launching an innovative marketing tool that could capitalize on the potential of social media channels for targeted marketing campaigns. To do so, the company needed new, more robust hardware and database software that could be easily integrated with its tool. Those components had to support client projects that involved collecting and managing large volumes of information.

Solution:
Goweb created a tool that converts information from social media into marketing assets, enabling customers to use plug-ins for creating applications, games, questionnaires and user-profile generators, while gathering information for viral campaigns and promotions. The system can analyze the behavior of social media users to create preference-based relationships. The solution brings all the data together to create integrated campaigns. These new channels are helping marketers build profiles to make every campaign dollar count, driving up email open rates, click-through performance and sales.

Benefits:
One client’s campaign resulted in 25 percent opened emails and a 7 percent click-through rate; Enables the company’s clients to reduce the number of emails sent by up to 45 percent; Improves marketing redemption rate by up to 12 percent

Case Study

Headquartered in Milan, Italy, Goweb is a business-to-business marketing company that specializes in designing innovative marketing products and services for the web. Recently, the company has been especially focused on developing innovative Web 2.0 solutions for its customers.

The Opportunity
To open new business opportunities, Goweb wanted to expand beyond traditional web development by launching an innovative marketing tool that could capitalize on the potential of social media channels for targeted marketing campaigns. To do so, the company needed new, more robust hardware and database software that could be easily integrated with its tool. Those components had to support client projects that involved collecting and managing large volumes of information.

What Makes It Smarter
Goweb created a robust tool that converts large volumes of customer information from social media channels into valuable marketing assets. The new tool enables the firm’s customers to utilize plug-ins for creating innovative applications, interactive games, questionnaires and user-profile generators, while gathering information for viral marketing campaigns and targeted promotions. The system is able to analyze in real time the behavior of users of all kinds of social media and deploy this information to create strong, preference-based relationships with its users. Collecting information from multiple social media sources, accessed through a range of mobile devices, the solution brings all the data together to help create integrated marketing campaigns. The results have shown that these new channels make a difference in helping marketers build the detailed profiles they need to make every campaign dollar count, driving up email open rates, click-through performance and—ultimately—sales.

Real Business Results

  • One client’s campaign resulted in 25 percent opened emails and a 7 percent click-through rate
  • Enables the company’s clients to reduce the number of emails sent by up to 45 percent
  • Improves marketing redemption rate by up to 12 percent

For more information
To learn more about how IBM can help you transform your business, please contact your IBM sales representative or IBM Business Partner.
Visit us at: ibm.com/smarter

To learn more about Goweb visit: www.goweb.it

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States August 2012 IBM, the IBM logo, ibm.com, DB2, Global Technology Services and System x are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.