BodyMedia, Inc.

Published on 18-Jun-2012

Validated on 20 Feb 2014

"Our BodyMedia FIT Armbands have tracked calorie burn for hundreds of thousands of people trying to lose weight, but we wanted to also help consumers understand how all of this data could affect their weight-loss goals." - Christine Robins

Customer:
BodyMedia, Inc.

Industry:
Electronics

Deployment country:
United States

Solution:
Business Integration, Mobile, Smarter Planet

IBM Business Partner:
Summa Technologies, Inc.

Overview

Headquartered in Pittsburgh, BodyMedia, Inc. is a pioneer in developing wearable body monitors that equip consumers with information they can use to make changes to their health and wellness, including weight management and other conditions affected by lifestyle choices. The BodyMedia platform is registered with the Food and Drug Administration (FDA) as a Class II medical device and is clinically proven to enhance users’ weight loss by up to three times.

Business need:
With years of helping individuals monitor their bodies for critical factors that impact weight loss by capturing more than 5,000 data points a minute, BodyMedia wanted to go beyond simply tracking and providing data. The company sought to further differentiate its body monitoring solution and provide personalized, actionable recommendations to help individuals improve their success rate.

Solution:
Based on a decision management solution, the company’s feedback system acts as a coach and nutritionist, offering guidance through the day on diet and exercise tailored to each individual. Using rules and data points captured by the BodyMedia FIT Armband, the solution makes predictive calculations unique to each user, determines whether daily goals will be missed and offers suggestions on how to reach them. For example, if the system sees that the user is short of the calorie burn target, it may suggest 20 minutes on a treadmill at a 10 mph setting, depending on the individual’s preferences.

Benefits:
Gains the ability to provide personalized feedback to consumers through a wearable body monitoring device based on calculations of set rules and user data Boosts consumers’ ability to reach their weight-loss goals by providing step-by-step personalized recommendations Expands consumers’ knowledge of their options in diet and activities that help ensure weight loss

Case Study

Headquartered in Pittsburgh, BodyMedia, Inc. is a pioneer in developing wearable body monitors that equip consumers with information they can use to make changes to their health and wellness, including weight management and other conditions affected by lifestyle choices. The BodyMedia platform is registered with the Food and Drug Administration (FDA) as a Class II medical device and is clinically proven to enhance users’ weight loss by up to three times.

The Opportunity
With years of helping individuals monitor their bodies for critical factors that impact weight loss by capturing more than 5,000 data points a minute, BodyMedia wanted to go beyond simply tracking and providing data. The company sought to further differentiate its body monitoring solution and provide personalized, actionable recommendations to help individuals improve their success rate.

What Makes It Smarter
Based on an intelligent decision management solution, the company’s feedback system acts as a coach and nutritionist, offering advice and guidance throughout the day on diet, exercise and even sleep patterns tailored to each individual. Using set rules and millions of data points captured by the multi-sensor BodyMedia FIT Armband and user foods logged, the solution makes predictive calculations unique to each user, determines whether daily goals will be missed and offers precise suggestions on how to reach them before the end of the day. For example, if the feedback system sees that the user is falling short of the calorie burn target, it may suggest 20 minutes on a treadmill at a 10 mph setting or playing volleyball for 15 minutes, depending on the individual’s preferences, location and time of year.

Real Business Results
· Gains the ability to provide personalized feedback to consumers through a wearable body monitoring device based on calculations of set rules and user data
· Boosts consumers’ ability to reach their weight-loss goals by providing step-by-step personalized recommendations
·Expands consumers’ knowledge of their options in diet and activities that help ensure weight loss

Products and services used

IBM products and services that were used in this case study.

Software:
WebSphere ILOG JRules

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States June 2012 IBM, the IBM logo, ibm.com, ILOG and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.