Published on 26 Apr 2010
Validated on 08 May 2013
Customer:
Globe Telecom
Industry:
Telecommunications
Deployment country:
Philippines
Solution:
Business Integration, Openness, Service Management, Service Oriented Architecture, Smarter Planet, Systems & Network Management, Web Services
Smarter Planet:
Smarter Communications
Overview
Globe Telecom, the number-two mobile communication services provider in the Philippines, with 27 million customers, recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions.
Business need:
Globe Telecom needed to reach a new level of agility in the creation and management of promotional service offerings.
Solution:
In a joint engagement, IBM and Nokia Siemens Networks designed and built a SOA-based service creation and delivery platform that enables Globe to rapidly and cost-effectively create service offerings from reusable service components.
Results:
“We can react very quickly to promotional opportunities when they arise." – Mario Domingo, Head of Product Design and Creation, Globe Telecom
Benefits:
Expected one-year payback period; 600% increase in promotion effectiveness; more than 95% reduction in the time and cost of developing new promotions
Video
In a joint engagement, IBM and Nokia Siemens Networks designed and built a SOA-based service creation and delivery platform that enables Globe to rapidly and cost-effectively create service offerings from reusable service components.
Components
IBM products and services that were used in this case study.
Hardware:
BladeCenter JS12 Express, BladeCenter JS22 Express
Software:
Rational Application Developer for WebSphere Software, Rational Functional Tester, Rational Performance Tester, Rational Service Tester for SOA Quality, Rational Software Architect for WebSphere Software, Tivoli Access Manager for e-business, WebSphere Enterprise Service Bus, WebSphere Integration Developer, WebSphere Process Server, WebSphere Service Registry and Repository, WebSphere Telecom Web Services Server
Legal Information
© Copyright IBM Corporation 2010
IBM Corporation
1 New Orchard Road
Armonk, NY 10504
U.S.A.
Produced in the United States of America
March 2010
All Rights Reserved.
IBM, the IBM logo, ibm.com, Let's Build a Smarter Planet, Smarter Planet, the planet icon, BladeCenter, Rational, Tivoli and WebSphere are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml.
This case study illustrates how one IBM customer uses IBM products. There is no guarantee of comparable results.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
ODC03164-USEN-00