Kantana Animation Studios - IBM Client Reference Video

Published on 30-Oct-2011

Validated on 02 Jan 2014

"The IBM iDataPlex solution puts us on the same level as animation studios on the other side of the world." - Auchuara Kijkanjanas, managing director, Kantana Animation Studios

Customer:
Kantana Animation Studios

Industry:
Media & Entertainment

Deployment country:
Thailand

Solution:
Technical Computing, IT/infrastructure, Energy Efficiency, General Parallel File System (GPFS), Green/Sustainability, High Availability

Overview

Kantana Animation Studios, based in Bangkok, Thailand, is making a new animated feature about global warming. Called Eco Planet, the film is set to be the first stereoscopic animated feature in Southeast Asia.

Business need:
To meet the studio’s goals for the film, Kantana needed an energy-efficient, high-performance computing platform that would help accelerate development.

Solution:
Working with IBM, Kantana Animation Studios implemented a 36-node IBM® System x® iDataPlex® system running the Intel® Xeon® processor 5600 series. With high energy efficiency and a small data center footprint, the iDataPlex solution enables the studio to leverage green computing to make a film about preserving the environment.

Benefits:
The IBM solution enables animators to render frames two to three times faster, reduces power and cooling costs by half, and provides massive scalability without disrupting operations.

Video

Kantana Animation Studios, based in Bangkok, Thailand, is making a new animated feature about global warming. Called Eco Planet, the film is set to be the first stereoscopic animated feature in Southeast Asia.




Video Transcript


Auchuara Kijkanjanas, Managing Director, Kantana Animation Studios

My name is Auchuara Kijkanjanas. I’m a managing director to Kantana Animation Studios in Thailand. We are animation studio doing our own feature films about Thai philosophy and Thai culture. My new movie is called “Echo Planet.” It’s about a green involvement that we want to teach to the world. Our imagination and our philosophy of living, we want to convey that into our piece of art, our animation. The IT is the tool for the artist. High Performance Computing can help us.

The problem for High Performance Computing in the old days is they are consuming lots of power and air conditioning. We needed something else.

1:14 Hideo Mori, Technical Director and 3D Artist

Because we are doing a save-the-planet kind of movie, so, why are we choosing iDataPlex? Because it’s a very green product. IBM iDataPlex is designed for High Performance Computing, lower power and energy, small footprint, easy to manage. And because of the Intel processor, it gives us a reliable and very high-performance computing. That’s why we chose IBM iDataPlex.

1:41 Auchuara Kijkanjanas

The more experience you get, the more imagination you have, the faster render and the bigger machine you need.

1:51 Hideo Mori

Rendering time, basically, is always the frustration all the time. Before iDataPlex, when I press “render,” it’s done by tomorrow, maybe. Right now, it’s maybe two hours, or maybe one hour. It’s double or maybe triple speed from before iDataPlex comes. Right now we have 36 nodes. We have Intel Xeon CPUs. We have about 90 percent CPUs all the time, and, you know, it has never stopped.

2:32 Auchuara Kijkanjanas

The price performance of the iDataPlex is very helpful for us. We can expand any time we want without any chaos to our production.

2:42 Hideo Mori

Before iDataPlex, basically, when we needed computing power, we had to buy a new blade and we had to find space, we had to find the networking switch. We had to find a lot of components. But after iDataPlex comes, it’s all integrated. After I know what I need, how many nodes I have, I just buy it and just plug in.

3:02 Auchuara Kijkanjanas

When I listened to the iDataPlex, I thought it was going to be much bigger because we required faster CPU time and more memory, complex computing. The iDataPlex required less physical space; required less power; and friendly to the environment.

3:23 Hideo Mori

With IBM iDataPlex, we save 50 or more percent on power savings.

3:30 Auchuara Kijkanjanas

So we are happy to have that because we don’t need a big space and electricity for that monster. They are not monsters anymore for me. They are friends to us.

3:43 Hideo Mori

IBM iDataPlex is the perfect solution for us.

3:48 Auchuara Kijkanjanas

Everyone is happy because I used limited budget investment and my actors are happy, my CEO is happy for investment, and I’m happy when everyone is happy. For me, and Kantana Animation Studio at this time, I have “Echo Planet,” my third movie. And the iDataPlex is the third system for me. It fits together, iDataPlex and “Echo Planet,” to save the world.

Products and services used

IBM products and services that were used in this case study.

Hardware:
System x: iDataPlex dx360 M3

Software:
General Parallel File System

Legal Information

© Copyright IBM Corporation 2011 IBM Systems and Technology Group Route 100 Somers, New York 10589 U.S.A. Produced in the United States of America October 2011 All Rights Reserved IBM, the IBM logo, ibm.com, GPFS, iDataPlex and System x are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Intel, Intel logo and Intel Xeon are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products, programs or services do not imply that IBM intends to make these available in all countries in which IBM operates. Offerings are subject to change, extension or withdrawal without notice. All client examples cited represent how some clients have used IBM products and the results they may have achieved. The information in this document is provided “as-is” without any warranty, either expressed or implied.

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