HEROLD Business Data - IBM Client Reference Video

Published on 30-Jun-2011

Validated on 01 Oct 2013

"We tell IBM what we need to achieve, and they provide solutions that keep us a step ahead of our competition." - Frank Bieser, CIO, HEROLD Business Data

Customer:
HEROLD Business Data

Industry:
Media & Entertainment

Deployment country:
Austria

Solution:
High Availability , Optimizing IT, Optimizing IT, Server Consolidation, Virtualization, Virtualization - Server

Overview

Founded in 1919, HEROLD Business Data has evolved from a printfocused directory services company into a provider of multimedia searchand location-based services. The company continues to grow its print revenues even as it introduces innovative services such as the provision of augmented-reality content to smartphones. HEROLD serves around 370,000 small and midsized businesses, helping them to connect with consumers in a targeted way.

Business need:
HEROLD needed to deliver fast and reliable information services to customers across multiple channels, and was struggling to plan for and manage unpredictable demands on its IT infrastructure.

Solution:
IBM provided a hosted solution built on IBM BladeCenter HX5 and IBM System x3850 X5 servers, powered by the latest Intel® Xeon® processors, with the ability to ramp capacity up and down.

Benefits:
Flexible infrastructure enables HEROLD to meet massive and sudden growth in demand for services; some computing tasks run more than three times faster; massive server consolidation reduces costs.

Video




Video Transcript


Frank Bieser, CIO
Herold

(0:07) In Austria we have 370,000 small and mid-sized enterprises. They form our major customer base. And we serve more than 70,000 customers to generate value and to generate leads for their businesses.

(0:24) Herold as a company was founded in 1919 and we have evolved from a company that was completely focused on print products to an Internet company.

Jorg Dieter Weis, Manager Operations Management
Herold

(0:34) Herold is stepping up from just being a small Internet start up with having a search field to not only being somebody where you can place your ads on the Internet, we want to be the company which helps you to place your ads on the right places in the Internet because the thing we have to get done is to connect the buyers and the sellers. That’s one of the core functionalities of Herold.

Frank Bieser, CIO
Herold

(0:59) We are competing against major search engines on the Internet. We are really focused on brand new technology, brand new products. Herold way of facing new challenges is to start partnering with IBM from day one. Our job is to optimize the business case for our customers.

(1:22) What they expect from us is scalability, flexibility and maximum performance. We rely on IBM BladeCenter to provide that.

Jorg Dieter Weis, Manager Operations Management
Herold

(1:31) One of the decisions why we chose the IBM BladeCenter HX5 was that we want to move in the cloud because we think cloud computing is part of the future and will be part of the future. And the IBM BladeCenter HX5 allows us to do that.

(1:47) The significant performance boost we got out of the IBM BladeCenter HX5 with the new Intel Xeon series architecture enabled us to get a big advantage from the processing part and the performance part because we have high-threaded applications running out there, which rely on the number of cores they can run on. So we have increased processing power significantly. And we had a performance increase of more than 50% from the Oracle database side.

(2:19) We are currently running over 350 productive servers on these nodes. We have now a cluster of 3850 with more than 3 terabyte of memory and 92 CPUs. We were talking with the guys from VMware and we told them we were running 350 servers on one node and the guys haven’t seen a big environment on one host running on this within the last entire year. For us, this is normal, everyday usage of an IBM System X.

Frank Bieser, CIO
Herold

(2:49) IBM hardware helps us to really stand the heat of traffic phenomena that cannot be predicted easily.

Jorg Dieter Weis, Manager Operations Management
Herold

(2:58) The Herold IT application that we are currently running is one of the biggest service portals in Austria and we are currently up to 45 million page impressions a month. We have been data loading before by 180-250 documents per second. We are now up to 750-800 documents per second. So a complete data load of all the Herold data takes at the moment only two and a half hours - before we had eight and a half hours.

Frank Bieser, CIO
Herold

(3:24) If you do TV ads for your own services it is really difficult to predict how that would impact your infrastructure platform and that is where IBM scalability and flexibility models come into play. Their technology helped us in terms of providing enough computing power, enough interface power, enough storage to provide services at the highest level of availability and performance to our customers.

Jorg Dieter Weis, Manager Operations Management
Herold

(3:51) The new solution gave us the possibility to fulfill the needs of 24/7 in just working five days, nine hours. And we can have the benefit of going home at five o’clock or six o’clock in the evening and running it all day because they are on their selves, how they should be.

Products and services used

IBM products and services that were used in this case study.

Hardware:
BladeCenter HX5, System x: System x3850 X5

Operating system:
Linux

Legal Information

© Copyright IBM Corporation 2011. IBM Systems and Technology Group, Route 100, Somers, New York 10589, U.S.A. Produced in the United States of America. July 2011. All Rights Reserved. IBM, the IBM logo, ibm.com, BladeCenter, System x and X-Architecture are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Intel, the Intel logo, and Xeon are trademarks of Intel Corporation in the U.S. and/ or other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Offerings are subject to change, extension or withdrawal without notice. All client examples cited represent how some clients have used IBM products and the results they may have achieved. The information in this document is provided “as-is” without any warranty, either expressed or implied.