Published on 11-Dec-2006
"The IBM solution has utterly transformed our information technology infrastructure. We have gone from lagging behind to leading our industry with this cutting-edge solution." - Milan Orlić, Technical Director, Radio Belgrade
Media & Entertainment
Digital Media, Optimizing IT
IBM Business Partner:
Radio Belgrade, the radio division of Belgrade's public service broadcasting organization, produces and airs four different radio programs, in different formats for various target audiences.
Radio Belgrade was lagging behind competitors due to its reliance on slow analog processes for accessing and using its wealth of historically and artistically valuable archives and on fixed scheduling.
IBM and IBM Business Partners Jutel and Kompani implemented a digital media solution with IBM System x offerings and IBM DB2 software.
Automatic distribution of content over multiple channels enables a highly flexible scheduling approach; Increased competitiveness due to streamlined production workflows; Improved resiliency through more reliable backups of content
“The IBM solution has utterly transformed our information technology infrastructure. We have gone from lagging behind to leading our industry with this cutting-edge solution.”
Radio Belgrade administers the radio division of Belgrade’s public service broadcasting organization, Radio-Televizija Srbije. Founded in 1924, the station produces and airs four radio programs with different formats for various target audiences.
Radio Belgrade was lagging behind competitors because slow analog processes kept the station reliant on fixed scheduling. To generate new programming efficiently and reestablish itself as a leader in the media industry, Radio Belgrade needed to be able to easily access and reuse the company’s wealth of historically and artistically valuable analog archives and to automatically distribute digital content simultaneously over multiple channels.
IBM provided Radio Belgrade with a solution that enables the station to manage a variety of channels and music genres. Radio Belgrade implemented a pair of clustered IBM eServer™ xSeries® 345 servers to run radio-specific applications, an IBM DS4300™ disk system to store programming, five IBM IntelliStation® M Pro workstations for its automatic playout system and an IBM DB2® Data Warehouse Enterprise Edition, Version 8.2 information management system. In addition, the client also added six IBM eServer xSeries 205 servers to host its program logging system, telephone recording system, Web environment and remote servers. Working with IBM Business Partners Jutel and Kompani, IBM designed the content production, management and broadcasting solution to match Radio Belgrade’s demanding requirements, taking into account its multichannel operations and its large number of studios, editing and planning facilities. The solution features tools for content creation, scheduling, management and archiving, as well as for enabling simultaneous distribution of content for classic broadcast channels and newer channels such as those based on Internet Protocol (IP) technology.
• Automates the distribution of digital content over multiple channels, facilitating a highly flexible scheduling approach and attracting new listeners
• Increases competitiveness through streamlined production workflows that enable fast, easy access to all content
• Improves station resiliency through more reliable backups
Products and services used
IBM products and services that were used in this case study.
IntelliStation: M Pro, Storage: DS4300 Express
DB2 Data Warehouse Enterprise Edition
DB2 Data Warehouse Enterprise Edition is now known as DB2 Warehouse Enterprise Edition
© Copyright IBM Corporation 2006 IBM Corporation Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America 11-06 All Rights Reserved IBM, the IBM logo, DB2, DS4300, eServer, IntelliStation and xSeries are trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.