Published on 28-Feb-2007
"Whether you need to check out times to and from Heathrow, or simply want to pop into town at lunchtime, you can consult the Bus Tracking plasma screen, check the timetable and see where either bus is at any time." - IBM UK SEC Marketing & Events Manager, IBM
Computer Services, Professional Services
IBM Business Partner:
MapInfo, Orange, Ordnance Survey
IBM UK Bedfont campus develops GPS bus tracking solution, leveraging realtime bus location data to enhance service
To provide better information to potential riders, encouraging greater usage of the bus service.
Working with IBM Business Partners MapInfo, Ornance Survey and Orange, IBM UK Bedfont campus implemented a GPS bus tracking solution using IBM WebSphere Application Server software. Employees can view bus locations online, and bus arrival times for each stop are updated in realtime.
Less waiting has doubled ridership, resulting in a 50 percent reduction in fare per ride.
“Whether you need to check out times to and from Heathrow, or simply want to pop into town at lunchtime, you can consult the Bus Tracking plasma screen, check the timetable and see where either bus is at any time.”
IBM is one of the largest IT multinationals in the United Kingdom, with a workforce of more than 26,000 employees. The company has operations in more than 150 countries, employs approximately 330,000 total people and generates nearly US$91 billion in annual revenue.
IBM hosts numerous clients at its Bedfont campus each day. Because the campus is close to London Heathrow Airport, traffic is often heavy. IBM had been offering a campus bus service, but because of the high traffic levels, clients could not rely on IBM’s printed bus schedules. IBM wanted to improve its customer service by offering a more reliable means of transportation to and from its campus.
Working with IBM Business Partners MapInfo, Ornance Survey and Orange, IBM fitted each of its campus busses with a global positioning system (GPS) unit, which transmits the location of each bus using General Packet Radio Service (GPRS) wireless communication. The IBM Asset Vehicle Tracking and Data Transmission for Business Applications using IBM WebSphere® Application Server, Version 6 software picks up the locations using a server that transmits the information to a plasma screen in the IBM office lobby, which displays a moving bus icon on a map of the area. Additionally, the busses’ locations can be viewed over the Internet. The GPS data is also used to recalculate the bus departure time if a bus is delayed, so schedules are continually updated.
• Improved IBM’s customer service and customer satisfaction levels by reducing time spent waiting for busses
• Doubled the number of passengers using the IBM campus busses within the first six months
• Enabled the campus to reduce the cost per passenger by 50 percent
Products and services used
IBM products and services that were used in this case study.
WebSphere Application Server
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