IBM UK Campus implements a GPS bus tracking solution and reduces cost per passenger by fifty percent.

Published on 28-Feb-2007

"Whether you need to check out times to and from Heathrow, or simply want to pop into town at lunchtime, you can consult the Bus Tracking plasma screen, check the timetable and see where either bus is at any time." - IBM UK SEC Marketing & Events Manager, IBM

Customer:
IBM Corporation

Industry:
Computer Services, Professional Services

Deployment country:
United Kingdom

IBM Business Partner:
MapInfo, Orange, Ordnance Survey

Overview

IBM UK Bedfont campus develops GPS bus tracking solution, leveraging realtime bus location data to enhance service

Business need:
To provide better information to potential riders, encouraging greater usage of the bus service.

Solution:
Working with IBM Business Partners MapInfo, Ornance Survey and Orange, IBM UK Bedfont campus implemented a GPS bus tracking solution using IBM WebSphere Application Server software. Employees can view bus locations online, and bus arrival times for each stop are updated in realtime.

Benefits:
Less waiting has doubled ridership, resulting in a 50 percent reduction in fare per ride.

Case Study

Whether you need to check out times to and from Heathrow, or simply want to pop into town at lunchtime, you can consult the Bus Tracking plasma screen, check the timetable and see where either bus is at any time.

IBM UK SEC Marketing & Events Manager, IBM

Background
IBM is one of the largest IT multinationals in the United Kingdom, with a workforce of more than 26,000 employees. The company has operations in more than 150 countries, employs approximately 330,000 total people and generates nearly US$91 billion in annual revenue.


Challenge
IBM hosts numerous clients at its Bedfont campus each day. Because the campus is close to London Heathrow Airport, traffic is often heavy. IBM had been offering a campus bus service, but because of the high traffic levels, clients could not rely on IBM’s printed bus schedules. IBM wanted to improve its customer service by offering a more reliable means of transportation to and from its campus.

Solution
Working with IBM Business Partners MapInfo, Ornance Survey and Orange, IBM fitted each of its campus busses with a global positioning system (GPS) unit, which transmits the location of each bus using General Packet Radio Service (GPRS) wireless communication. The IBM Asset Vehicle Tracking and Data Transmission for Business Applications using IBM WebSphere® Application Server, Version 6 software picks up the locations using a server that transmits the information to a plasma screen in the IBM office lobby, which displays a moving bus icon on a map of the area. Additionally, the busses’ locations can be viewed over the Internet. The GPS data is also used to recalculate the bus departure time if a bus is delayed, so schedules are continually updated.

Benefits
• Improved IBM’s customer service and customer satisfaction levels by reducing time spent waiting for busses
• Doubled the number of passengers using the IBM campus busses within the first six months
• Enabled the campus to reduce the cost per passenger by 50 percent

Products and services used

IBM products and services that were used in this case study.

Software:
WebSphere Application Server

Legal Information

© Copyright IBM Corporation 2006 IBM Corporation Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America 11-06 All Rights Reserved IBM, the IBM logo and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.