Published on 18-Dec-2013
"It was the simplest solution; it was the most inexpensive solution we found, and it integrated with our backend systems in the best way. We had our agents asking for this type of solution and we needed to do it and do it quickly. That’s why we went with IBM Worklight." - Scott Libertore, CEO of Financial Insurance Management Corporation,
Financial Insurance Management Corp.
IBM Business Partner:
Headquartered in Sarasota, Florida, Financial Insurance Management Corp. (FIMC) offers insurance packages to customers through financial institutions.The company produces the customized packages under the financial institution’s name. These packages are designed to enable customer retention and revenue growth. FIMC provides services to fully manage the packages, including employee training, marketing, legal compliance and customer support services.
With low renewal rates decreasing its market share, FIMC wanted to develop a mobile offering that would enhance the customer experience.
FIMC engaged IBM Premier Business Partner PointSource, LLC to design a customer-care application using IBM Rational Test Workbench and IBM Worklight software. The mobile solution integrates back-end legacy applications and business processes to improve the user experience and features an intuitive user interface. The applications offers a wide range of services for customers, including one-touch roadside assistance, targeted discounts and promotions, social media capabilities, claim submission, deductible management and vendor promotions.
FIMC increased its renewal rate by 30 percent with a strong ROI.
The company is now better positioned to build customer loyalty through an optimized mobile experience. It can develop, deploy and manage the apps it needs to maintain real-time connectivity to its clients – quickly and efficiently. The sophisticated, intuitive GUI enables ease of use and enhanced company branding, allowing the client to increase interaction with its existing customer base. Further, FIMC clients can deliver targeted promotions to customers using the solution's analytics and GPS capabilities, which can help grow revenue.
CEO Scott Libertore discusses how the IBM MobileFirst solution helps Financial Insurance Management Corp. maintain and increase its market share.