Ford Motor Company client reference video

Published on 11-Nov-2013

Customer:
Ford Motor Company

Industry:
Automotive

Deployment country:
United States

Solution:
Mobile

Overview

With more than 8,000 dealerships across the world, Ford Motor Company is the second largest US automaker and the fifth-largest in the world. The company manufactures and distributes automobiles across six continents with approximately 201,000 employees and 90 plants worldwide. The company’s brands include Ford and Lincoln.

Business need:
Recognizing that consumers want to bring their mobile devices into their vehicles, Ford wanted to evolve its services in order to create an enhanced customer experience.

Solution:
The company deployed the IBM Worklight ® application platform to access valuable customer data that helps in developing the right mobile solutions for particular functional needs.

Benefits:
Using the vehicle as a platform to connect to customers, Ford is positioned to roll out timely new services that drive customer loyalty.

Video

Ford Motor Company executives share their perspectives about the connected consumer.