Published on 11-Nov-2013
Ford Motor Company
With more than 8,000 dealerships across the world, Ford Motor Company is the second largest US automaker and the fifth-largest in the world. The company manufactures and distributes automobiles across six continents with approximately 201,000 employees and 90 plants worldwide. The company’s brands include Ford and Lincoln.
Recognizing that consumers want to bring their mobile devices into their vehicles, Ford wanted to evolve its services in order to create an enhanced customer experience.
The company deployed the IBM Worklight ® application platform to access valuable customer data that helps in developing the right mobile solutions for particular functional needs.
Using the vehicle as a platform to connect to customers, Ford is positioned to roll out timely new services that drive customer loyalty.
Ford Motor Company executives share their perspectives about the connected consumer.