Published on 31-Oct-2013
"I think many people see mobile as a must-have in order to retain customers, but if you are really good at it, it's not just a shield, it's also a sword and you can really grow your business." - Peter Aceto, CEO and president, ING DIRECT
ING Bank of Canada (ING DIRECT)
ING Bank of Canada (ING DIRECT) is an Internet-based banking company headquartered in Toronto. As of December 31, 2012, it was the eighth largest bank in Canada, employing 1,088 people to serve almost two million customers.
Recognizing the speed at which mobile technology is changing, ING DIRECT executives decided early on that the core pillar of the bank’s mobile strategy was to build a technology and business framework that supports rapid experimentation and agility.
The bank implemented an IBM® WebSphere® infrastructure and development approach to help create mobile applications that work on multiple platforms.
ING DIRECT became the first bank in the world to offer a banking application for all major mobile devices and continues to pioneer delivery of compelling services.
ING Bank of Canada attracts customers with convenient mobile banking.
Products and services used
IBM products and services that were used in this case study.