Published on 09 Mar 2009
"With IBM technology, our new Web site capability exceeds our expectations. We can control and manage content, and we can easily roll out new Web sites in different languages." - Greg Pulsifer, e-Commerce Director, The North Face
Customer:
The North Face
Industry:
Consumer Products
Deployment country:
United States
Solution:
Web Services
IBM Business Partner:
Zobrist Consulting Group
Overview
The North Face offers an extensive line of performance apparel, equipment and footwear.
Business need:
The company wanted to launch a new business-to-consumer Web site that would allow it to sell merchandise directly to the public and deliver an integrated brand experience to match the “Never Stop Exploring” spirit.
Solution:
Leveraging IBM WebSphere® software, The North Face worked with IBM Business Partner Zobrist Consulting Group to implement a Web site architecture based on IBM WebSphere Commerce Enterprise, IBM Lotus® Web Content Management and IBM OmniFind® Discovery Edition software.
Benefits:
• Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
• Allows marketing, merchandising and sales staff to control and manage Web site content without help from IT
• Helps increase average order size with smart up-sells and cross-sells
• Eases the process of rolling out international Web sites in multiple languages, currencies and idioms
Case Study
The North Face offers an extensive line of performance apparel, equipment and footwear. Pushing the boundaries of innovation, the company is the first choice of many of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners and explorers.
Challenge
The North Face wanted to launch a new business-to-consumer Web site that would allow it to sell merchandise directly to the public and deliver an integrated brand experience to match the “Never Stop Exploring” spirit. The company wanted the Web site design to feature imagery, content and media to showcase many of the 50-plus athletes sponsored by The North Face.
Solution
Leveraging IBM WebSphere® software, The North Face worked with IBM Business Partner Zobrist Consulting Group to implement a Web site architecture based on IBM WebSphere Commerce Enterprise, IBM Lotus® Web Content Management and IBM OmniFind® Discovery Edition software. The new architecture enables brand content to be woven throughout the Web site and showcases sophisticated imagery that inspires action and features athletes in their trials and triumphs.
The site also leverages Web 2.0 technology, including ratings and reviews, video and RSS feeds. Striving to provide the best customer experience, The North Face uses IBM WebSphere Commerce Sales Center software to manage customer care and looks to deliver a multichannel integration with a pickup-in-store option.
Benefits
• Supports Web traffic exceeding one million page views per day, helping the company meet or exceed its sales expectations
• Allows marketing, merchandising and sales staff to control and manage Web site content without help from IT
• Helps increase average order size with smart up-sells and cross-sells
• Eases the process of rolling out international Web sites in multiple languages, currencies and idioms
Components
IBM products and services that were used in this case study.
Software:
WebSphere Commerce Enterprise, Lotus Web Content Management, OmniFind Discovery Edition
Legal Information
© Copyright IBM Corporation 2009 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America February 2009All Rights Reserved IBM, the IBM logo, ibm.com, Lotus, OmniFind, and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product, or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. This document illustrates how one organization uses IBM products. Many factors have contributed to the results and benefits described; IBM does not guarantee comparable results elsewhere. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. WSC14092 -USEN-00
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