TBC Corporation creates a consistent user experience for mobile devices

IBM Worklight software reduces time to market for mobile applications

Published on 25-Jul-2012

Validated on 13 Feb 2014

"Our mobile application portfolio requires complete flexibility of the UI so we can address customer needs in our user experience with total control. The IBM Worklight platform allows us to manage that through standard web development technologies like HTML5 and CSS3." - John Anthony Capriotti, vice president for e-commerce and web, TBC Corporation

Customer:
TBC Corporation

Industry:
Automotive

Deployment country:
United States

Solution:
Mobile

Overview

Founded in 1956, TBC Corporation is one of the largest vertically integrated sellers of tires for the automotive replacement market. TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the United States, Canada and Mexico.

Business need:
TBC wanted to ensure that its customers were having a consistent experience whether they were visiting the company’s websites from a PC or a mobile device.

Solution:
TBC implemented IBM Worklight software, which enables the company to write a single instance of code that can be deployed on multiple mobile device platforms, such as Android and Mac iOS.

Benefits:
TBC can now deliver a consistent user experience across multiple mobile devices faster while using fewer development resources.

Case Study

Founded in 1956, TBC Corporation is one of the largest vertically integrated sellers of tires for the automotive replacement market. A wholly owned subsidiary of Sumitomo Corporation in Japan, TBC is better known by the brands it owns, including Midas, National Tire & Battery (NTB), Tire Kingdom, Merchants Tire and Big O Tires. TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the United States, Canada and Mexico.

Challenge
About five years ago, TBC made a strategic decision to shift its focus from tire sales to a broader range of automotive services for its customers. As part of this transformation, TBC wanted to ensure that its customers were having a consistent experience whether they were visiting the company’s websites from a PC or a mobile device. Just three and a half years prior, about 15 percent to 20 percent of visitors to the company’s websites were accessing the sites through mobile devices, but that number had grown to 40 percent and continued to rise. TBC therefore sought a mobility solution that would enable it to deliver a consistent, connected customer experience across multiple devices. “With device operating systems and the different technologies that proliferate against those systems, the development of a consistent user experience regardless of device is very challenging, very cost- and time-intensive, unless you have a product that truly can manage a single code base and push it to different devices consistently in a way that preserves the integrity of the user experience,” says John Anthony Capriotti, vice president for e-commerce and web, TBC Corporation.

Solution
TBC selected IBM Worklight software as its mobility solution. The Worklight application integrates easily with the company’s existing enterprise architecture, which includes multiple ERP systems within a complex back-end environment. Using the Worklight application, TBC writes a single instance of code that can be deployed on multiple mobile device platforms, such as Android and Mac iOS, which saves a significant amount of development time and resources. The Worklight software also enables TBC to take advantage of the native capabilities of each device, providing a high degree of control over the user experience and optimizing the utility of each device. “Our mobile application portfolio requires complete flexibility of the UI, so we can address customer needs in our user experience with total control. The Worklight platform allows us to manage that through standard web development technologies like HTML5 and CSS3. That gives us complete control of the application and the customer experience, and that’s incredibly important to us,” says Capriotti.

Benefits
• Significantly shortens time to market for mobile applications
• Supports a consistent user experience across channels and platforms
• Reduces time and resources required for mobile application development

For more information
To learn more about IBM Worklight software, please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/software/mobile-solutions/worklight/

Products and services used

IBM products and services that were used in this case study.

Software:
IBM Worklight

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Somers, NY 10589 Produced in the United States of America July 2012 IBM, the IBM logo, ibm.com and Worklight are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.