Published on 22-May-2012
"When I think about the operational efficiency, I think of designing and implementing a process that is very standard, with a technology platform that allows you to automate transactions and make it a very repeatable process. That falls down when you have to expand that beyond the one size fits all sort of model." - Russell Marky, senior vice president of global business technology, Odyssey Transportation & Logistics Corporation
Travel & Transportation
Headquartered in Danbury, Connecticut, Odyssey Logistics & Technology Corporation (OL&T) is a leading global logistics service provider serving customers in North America, Europe and Asia.
As its customers have continued to expand into new markets, OL&T faced the challenge of being able to support them in their logistics challenges and deliver the necessary services.
The company implemented IBM WebSphere Process Server, IBM ILOG JRules, IBM ILOG CPLEX Optimization Suite IBM WebSphere Partner Gateway software.
OL&T has gained a flexible platform for logistics management. The company now approaches each conversation with a customer saying, how do you want to do business with us, rather than here is how we do business with you.
Odyssey Transportation & Logistics Corporation uses IBM WebSphere software to optimize its processes to better meet its customers' needs.
IBM Odyssey Logistics and Technology client reference
As Produced Transcript
Russell Marky, senior vice president of global business technology
Leonid Podoshev, vice president of software engineering
Dyann Bartus Calder, vice president of marketing
Russell Marky: We really cover the whole gamut of transportation modes that our customers would deploy or employ in moving their products around the world.
Dyann Calder: We provide services to the gas and oil industry, the chemical industry, manufacturing, medical products and many of the process industries such as personal care.
Russell Marky: As our clients have continued to expand into new markets so have we faced the challenge of being able to support them in their logistics challenges and services that we need to provide to them.
Russell Marky: When I think about the operational efficiency, I think of designing and implementing a process that is very standard, with a technology platform that allows you to automate transactions and make it a very repeatable process. That falls down when you have to expand that beyond the one size fits all sort of model.
Leonid Podoshev: The way our business processes were structured and working on our existing application. It always required significant part of manual intervention
Russell Marky: Process innovation and the companies that embrace it allow an organization like OL&T to go in to a customer and figure out how to work with them versus trying to overlay a very specific rigid model on our customers.
Leonid Podoshev: Ability to automate processes, ability to see where you stand at each point in the process, to see visibility in your business, to have all those processes formally defined and optimized.
Russell Marky: Through the process innovation, and the IBM technologies used to support it, we are able to automate processes that before would require people with specialized knowledge of a particular customer, particular transaction or process to execute. And in some cases when we compare legacy platform to IBM platform, we can now have one person doing the work of three.
Dyann Calder: It actually makes the logistics process a lot more efficient. It optimizes routes, carriers and shipments’ information across all these different modes and basically helps to optimize a company’s logistics program.
Russell Marky: We have implemented WebSphere Process Server, ILOG JRules in conjunction with the ILOG CPLEX Optimization Suite and finally the IBM WebSphere Partner Gateway.
Russell Marky: The result of process innovation, we can now have a conversation with the customer that says how do you want to do business with us versus our old paradigm and model of here is how we do business with you.
Russell Marky: Traditional models of building an application that assumes that the world operates a certain way, really no longer apply in a global economy. So once an organization realizes that, then process innovation is the only answer if they want to remain competitive.
Products and services used
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America May 2012 IBM, the IBM logo, ibm.com, WebSphere, ILOG, and CPLEX are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions.