Published on 12-Mar-2012
"The fact that they can focus on their business instead of focusing on the technology helps them to be much more reactive. It gives them the ability to focus on other things like creating new offers and coming up on the market with very innovative and new marketing offers for their customers." - Jean-Marie Grange, head of implementation, Accovia
Travel & Transportation
Business Process Management (BPM)
Accovia designs, builds and implements IT solutions such as booking engines and business intelligence systems for travel and tourism professionals throughout Europe and North America.
Accovia's customers were facing problems trying to keep up with industry changes: moving from a world of prepackaged offers to that of dynamic packaging.
With an ILOG BRMS solution, Accovia uses business rules to offer its customers the ability to manage travel packages directly and easily.
The solution provides the ability to react more quickly to the competition. What used to take a couple of weeks can now be accomplished in real time.
Accovia client reference video
As Produced Transcript
Jean-Marie Grange, Head of Implementation, Accovia
The travel industry is changing. We are moving from a world of prepackaged offers to a world of dynamic packaging. And our customers are facing a lot of problems trying to keep up with those changes.
We are offering big customers around the world, like Walt Disney for example, in the US and also in France, also customers like Expedia, Pierre & Vacances in France. When someone is building a package on a website, you have to select different options. For example, for the flights, also options for meal plans or the accommodations or like options like golf courses or things like that. And when they select those options, the package is built and the packaged is priced also in real time, and the price is adjusted and recalculated each time there is a change in the shopping cart of the customer.
So we had to come up with a new solution to be able to help them do that dynamic packaging and dynamic pricing capabilities that they want to offer to their customers. In order to offer that real-time dynamic packaging, we need to base our solution on something that is flexible and that can react very easily and very quickly to the market.
Our new solution is based on the ILOG BRMS solution, and we are using as business rules to offer to our customers the ability to manage directly and easily those packages and to offer very, very dynamic packaging to their customers. So we are using the rules to not only package and present offer to the customers but we are also using rules to price those different packages in real time.
Our solution provides our customers the ability to react more quickly to the competition. Customers that usually took months to be able to prepare a new season and to build all their offers for a new season came out and did it in a couple of weeks. I would say that using a BRMS solution in our product helps our customer to in fact be more in charge of changing the rules directly from the end-user, which is the people that manage the business directly,
The fact that they can focus on their business instead of focusing on the technology helps them to be much more reactive. It gives them the ability to focus on other things like creating new offers and coming up on the market with very innovative and new marketing offers for their
Products and services used
IBM products and services that were used in this case study.
WebSphere Operational Decision Management