Published on 18-Jan-2012
"To offer real-time dynamic packaging, we needed to build our solution on a foundation that reacts quickly to the market. ILOG BRMS offers functionality that allows users to manage their own rules using the routines of their web application." - Jean-Marie Grange, head of implementation team, Accovia
Customer:
Accovia
Industry:
Computer Services, Travel & Transportation
Deployment country:
Canada
Solution:
Business Process Management (BPM)
Overview
Accovia designs, builds and implements IT solutions such as booking engines and business intelligence systems for travel and tourism professionals throughout Europe and North America.
Business need:
Accovia sought to integrate its booking engine with a business rules management system that would support a high degree of travel management autonomy.
Solution:
Accovia integrated its new travel industry booking engine with the IBM WebSphere® ILOG® Business Rules Management System (BRMS).
Benefits:
The new solution helps Accovia deliver products to market more quickly, improving agility and competitiveness.
Case Study
Accovia designs, builds and implements IT solutions such as booking engines and business intelligence systems for travel and tourism professionals throughout Europe and North America.
Challenge
With consumers demanding more options and control over their travel choices, the viability of prepackaged and prepriced travel products is waning. Tour planning, pricing and booking take place in an increasingly dynamic environment where knowledgeable travelers package and manage their own tours via the web, with no travel agent interaction.
Tourism professionals now require greater flexibility from their booking engines so that they can introduce new offers to the market faster and respond to their customers’ emerging demand for real-time dynamic packaging. In turn, Accovia, which was in the process of developing a next-generation booking engine, sought to integrate its solution with a business rules management system that would support a high degree of travel management autonomy.
Solution
Accovia integrated its new travel industry booking engine with the IBM WebSphere® ILOG® Business Rules Management System (BRMS). Using the IBM solution, Accovia can better manage how travel services—including flights, accommodations and on-site options—are packaged. And the solution enables the Accovia booking engine to calculate pricing in real time as customers design their individualized packages.
The WebSphere ILOG BRMS solution is the foundation of a two-tiered business rule system that Accovia provides to its customers through its new booking engine. The first tier of complex rules is designed for specialists developing strategically important new or seasonal offerings. The second tier comprises a simpler set of rules designed for business users to deploy quickly in tactical response to daily fluctuations in pricing and availability.
Benefits
• Enhances customer satisfaction by enabling booking engines to meet traveler demand for real-time dynamic packaging and booking
• Speeds time to market, reducing the time required to build new products from months to weeks
• Increases competitive and pricing agility by enabling the company to put new business rules into production within hours, rather than weeks
For more information
To learn more about IBM WebSphere software, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/websphere
Products and services used
IBM products and services that were used in this case study.
Software:
WebSphere ILOG JRules
Legal Information
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America January 2012 All Rights Reserved IBM, the IBM logo, ibm.com, ILOG and WebSphere are trademarks of International Business Machines Corp., registered in any jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product, or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Please Recycle