Rotkäppchen-Mumm Sektkellereien

Enhances business analytics and forecasting

Published on 20-Oct-2010

Validated on 13 Dec 2013

"Cognos is so simple that business users can create new reports themselves, without any help from technical experts." - André Birrenbach, Chief Information Officer, Rotkäppchen-Mumm Sektkellereien

Customer:
Rotkäppchen-Mumm Sektkellereien

Industry:
Consumer Products

Deployment country:
Germany

Solution:
Business Continuity, Business Resiliency, C-Suite Framework, Dynamic Infrastructure, Enterprise Resource Planning, High Availability , Optimizing IT, Smarter Planet, Virtualization, Express

Smarter Planet:
Smart Products

IBM Business Partner:
SAP AG

Overview

German winemaker Rotkäppchen-Mumm Sektkellereien, whose name refers to the little red riding cap logo on the company’s main sparkling wine brand, was founded in 1856 in Freyburg, Germany. Today, the company’s 528 employees produce wine, spirits and a variety of other drinks under brands such as Geldermann, Rotkäppchen, Mumm, Jules Mumm, MM Extra, Kloss and Foerster, Chantré, Mariacron, Echter Nordhäuser and Eckes Edelkirsch. Rotkäppchen is the market leader in sparkling wine in Germany.

Business need:
German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape. With a broader product range and a larger volume of products after the acquisition, the winery needed to increase sales forecast accuracy, customer profitability analysis and planning

Solution:
Working with IBM Global Technology Services, the company upgraded its IBM i environment and deployed a suite of IBM Cognos software. The software provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-sale and market research data will be captured and integrated to provide almost continuous rolling sales and production planning forecasts.

Benefits:
·Feeds business results back into the sales forecasting tool for the next monthly rolling forecast, generating a positive feedback cycle to optimize business performance · Captures data from point-of-sale devices, barcode scanners and market research from external vendors · Extracts data to create forecasts, distributes data to production sites and makes data available to business intelligence and data warehousing applications

Case Study

German winemaker Rotkäppchen-Mumm Sektkellereien, whose name refers to the little red riding cap logo on the company’s main sparkling wine brand, was founded in 1856 in Freyburg, Germany. Today, the company’s 528 employees produce wine, spirits and a variety of other drinks under brands such as Geldermann, Rotkäppchen, Mumm, Jules Mumm, MM Extra, Kloss and Foerster, Chantré, Mariacron, Echter Nordhäuser and Eckes Edelkirsch. In 2009, the company reached record earnings of €778 million, up from €740 million the preceding year. Rotkäppchen is the market leader in sparkling wine in Germany, controlling more than 43 percent of the market.

The Need
German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape. With a broader product range and a larger volume of products after the acquisition, the winery needed to increase sales forecast accuracy, customer profitability analysis and planning.

The Solution
Working with IBM Global Technology Services, the company upgraded its IBM i environment and deployed a suite of IBM Cognos software. The software provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-sale and market research data will be captured and integrated to provide almost continuous rolling sales and production planning forecasts.

What Makes it Smarter
· Feeds business results back into the sales forecasting tool for the next monthly rolling forecast, generating a positive feedback cycle to optimize business performance
· Captures data from point-of-sale devices, barcode scanners and market research from external vendors
· Extracts data to create forecasts, distributes data to production sites and makes data available to business intelligence and data warehousing applications

For more information
Please contact your IBM sales representative or IBM Business Partner. Visit us at:
ibm.com/consumerproducts

Products and services used

IBM products and services that were used in this case study.

Hardware:
Power 520 Express, Power Systems, Power Systems running i, Storage: TS3100 Tape Library, System i, System i: System i5 550

Software:
Cognos PowerPlay, Cognos 8 Planning

Service:
GTS Technical Support Services: Hardware Maintenance, GTS Technical Support Services: Software Support

Legal Information

© Copyright IBM Corporation 2010 IBM Corporation 1 New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States September 2010 All Rights Reserved IBM, the IBM logo, ibm.com, IBM i, Cognos, PowerPlay, Power Systems and System Storage are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.