China Mobile

Next Generation Service Delivery Platform (NG SDP) enables smarter telecom services

Published on 14 Sep 2010

Validated on 13 Dec 2013

"Any single service is no longer good enough to retain customers, and cannot maximize the business value for the operator. Integrated service delivery is the future of telecom." - Zhao Peng, Director, Data Services, China Mobile Beijing

Customer:
China Mobile

Industry:
Telecommunications

Deployment country:
China

Solution:
IBM Research, Smart Work, Smarter Planet, Transformational Account, Dynamic Infrastructure, Next Generation Networks, Openness

Smarter Planet:
Smarter Communications

Overview

As the leading mobile services provider in China, the China Mobile Group boasts the world’s largest mobile network and the world’s largest mobile subscriber base. In 2008, the Company was once again selected as one of the “FT Global 500” by Financial Times and “The World’s 2000 Biggest Public Companies” by Forbes magazine.

Business need:
As a result of the implementation of numerous generations of service delivery platforms (SDPs), telcos like China Mobile now have a complex and slow service delivery environment. China Mobile wanted to simplify its service delivery environment for higher efficiency and lower cost.

Solution:
IBM Research was engaged by China Mobile Beijing to create a first-of-a-kind (FOAK) concept called the “metaSDP.” The project offered China Mobile an initial horizontal SDP framework, reusing the telco’s existing service infrastructure as a starting point on its evolution to a fully convergent SDP. IBM Global Business Services then implemented a full NG SDP at Beijing Mobile.

Benefits:
· Single view of the customer enables the telco to deliver targeted and personalized services based on customer preferences · Enables telcos to quickly roll out next-generation services to market, and follow them up with integrated marketing

Case Study

As the leading mobile services provider in China, the China Mobile Group boasts the world’s largest mobile network and the world’s largest mobile subscriber base. In 2008, the Company was once again selected as one of the “FT Global 500” by Financial Times and “The World’s 2000 Biggest Public Companies” by Forbes magazine.

The Need
As a result of the implementation of numerous generations of service delivery platforms (SDPs), telcos like China Mobile now have a complex and slow service delivery environment. China Mobile wanted to simplify its service delivery environment for higher efficiency and lower cost.

The Solution
IBM Research was engaged by China Mobile Beijing to create a first-of-a-kind (FOAK) concept called the “metaSDP.” The project offered China Mobile an initial horizontal SDP framework, reusing the telco’s existing service infrastructure as a starting point on its evolution to a fully convergent SDP. IBM Global Business Services then implemented a full NG SDP at Beijing Mobile.

What makes it smarter
· Single view of the customer enables the telco to deliver targeted and personalized services based on customer preferences

· Enables telcos to quickly roll out next-generation services to market, and follow them up with integrated marketing

For more information

Please contact your IBM sales representative or IBM Business Partner.
Visit us at: ibm.com/telecommunications

Legal Information

© Copyright IBM Corporation 2010 IBM Corporation 1 New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States August 2010 All Rights Reserved IBM, the IBM logo, ibm.com and Global Business Services are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

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