Społem PSS Północ uses in-store kiosks to improve customer satisfaction

Self-checkout solution gathers customer data to model future buying behavior

Published on 26-May-2010

Validated on 01 Dec 2011

"In retail, it’s always a wise choice to know what your customers like and what they are looking for. This new intelligence solution helps us determine what shoppers like—sometimes even before they do." - Regina Laskowskam, President of the Board, Społem PSS Północ in Wrocław

Customer:
Społem PSS Północ

Industry:
Retail

Deployment country:
Poland

Solution:
C-Suite Framework, Smarter Planet

Smarter Planet:
Smarter Solutions for Retail

Overview

Located in Wrocław, Poland, Społem PSS Północ is a retail company composed of 18 grocery stores, including the delicatessen T&J. Społem sells groceries and household goods.

Business need:
Społem PSS Północ, a well-known Polish supermarket and delicatessen chain, was looking for a new way to interact with its customers. The business wanted to offer shoppers more options in the checkout aisle that would better meet their expectations. Of course, to better cater to the desires of its shoppers, Społem PSS Północ needed a means to more clearly understand and analyze its shoppers to identify common trends.

Solution:
Together with IBM and IBM Business Partner Jantar Sp. z o.o., Społem PSS Północ deployed a self-checkout solution that gathers customer-specific data the client can use to track sales and model future buying behaviors. The solution, built with IBM Self Checkout systems and IBM SurePOS™ 700 technology, allows the business to report on and analyze purchases keyed to a specific customer or to a larger demographic, such as age or location.

Benefits:
Boosts sales through targeted promotions and a personalized loyalty program, helping achieve a 270-day return on investment; enables the business to better track sales trends and anticipate the success of new products by using complex shopping models; automates supply chain processes to better match store inventories with expected customer demand

Case Study

Located in Wrocław, Poland, Społem PSS Północ is a retail company composed of 18 grocery stores, including the delicatessen T&J. Społem sells groceries and household goods.

The Need
Społem PSS Północ, a well-known Polish supermarket and delicatessen chain, was looking for a new way to interact with its customers. The business wanted to offer shoppers more options in the checkout aisle that would better meet their expectations. Of course, to better cater to
the desires of its shoppers, Społem PSS Północ needed a means to more clearly understand and analyze its shoppers to identify common trends.

The Solution
Together with IBM and IBM Business Partner Jantar Sp. z o.o., Społem PSS Północ deployed a self-checkout solution that gathers customer-specific data the client can use to track sales and model future buying behaviors. The solution, built with IBM Self Checkout systems and IBM SurePOS™ 700 technology, allows the business to report on and analyze purchases keyed to a specific customer or to a larger demographic, such as age or location.

What Makes it Smarter
• Boosts sales through targeted promotions and a personalized loyalty program, helping achieve a 270-day return on investment
• Enables the business to better track sales trends and anticipate the success of new products by using complex shopping models
• Automates supply chain processes to better match store inventories with expected customer demand

Products and services used

IBM products and services that were used in this case study.

Hardware:
AnyPlace Kiosk, IBM Self Checkout, SurePOS 700 Series

Service:
GTS Integrated Technology Services, GTS ITS End User: Platform Integration & Deployment Services, GTS Workplace Services

Legal Information

© Copyright IBM Corporation 2010 IBM Corporation 1 New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States May 2010 All Rights Reserved IBM, the IBM logo, ibm.com and SurePOS are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.


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