Published on 06-Jul-2011
Validated on 02 Dec 2013
"As ‘consultants to consultants,’ we’re challenged to offer the most statistically-advanced techniques to our clients. IBM SPSS software encompasses almost all of our statistical modeling needs. The software is intuitive, easy to use and is a good value for the money." - Thierry Valaud, Head of Data Mining at Socio Logiciels
BA - Business Analytics, BA - Predictive Analytics, Business-to-Business
Socio Logiciels is a research firm specializing in the processing and analyzing of survey and database data – primarily for other research companies and advertisers.
The firm wanted to offer advanced statistical and survey analysis to its customers – creating added value by combining software tools with expertise.
IBM SPSS statistical software, including IBM SPSS Text Analytics for Surveys, enabled the firm to provide this high-end analysis to stay competitive. The software is intuitive, easy to use and a good value.
Socio Logiciels is able to stay more competitive because it can offer high-end expertise in modeling using IBM SPSS software tools, in combination with consultancy.
To read a French version of this case study, please click here.
Socio Logiciels is a research firm specializing in the processing and analyzing of survey and database data – primarily for other research companies and advertisers. The company works in five specialized areas:
- • Processing and analysis of survey data
• Implementation of IT applications (automation, databases and request tools)
• Data mining
• Management indicator and survey result visualization
• Training in a broad range of analytical techniques
Because much of its work is performing the “heavy lifting” for other research companies, Socio Logiciels has set a high standard for itself, wanting to use the most advanced software tools for statistical analysis.
“Our customers need proven models backed up by the in-depth marketing expertise required to make those models work. They rely on Socio Logiciels for the statistical element, but aren’t very interested in the software aspects. What does interest them is what they can do with the results, and the return on investment that those results will deliver,” explains Thierry Valaud, Head of Data Mining at Socio Logiciels.
To be the most statistically advanced
Socio Logiciels provides simple and complex processing of more than 150 descriptive, explanatory and predictive surveys every month. To accomplish this daunting task, the firm has turned to IBM SPSS statistical software, including IBM® SPSS® Text Analytics for Surveys.
“As ‘consultants to consultants,’ we’re challenged to offer the most statistically-advanced techniques to our clients. IBM SPSS software encompasses almost all of our statistical modeling needs. The software is intuitive, easy to use and is a good value for the money, said Valaud.
Today, it’s all about predicting behavior patterns
Needs of Socio Logiciels’ customers have become more sophisticated over time. No longer are customers satisfied with simple head counting. Today, they’re demanding Socio Logiciels be able to identify links between attitudes and behavior – and to highlight structures within data to identify distinct typologies. And predicting behavior patterns requires powerful predictive analytical software tools. “IBM SPSS software enables us to provide this new level of analysis,”
Creating value by combining systems with expertise
According to Valaud, IBM SPSS statistical software are powerful tools that indirectly make Socio Logiciels more competitive: “The software doesn’t actually contribute directly to the competitiveness of Socio Logicels,” said Valaud. “But it’s the combination of consultancy with modeling expertise facilitated by IBM SPSS software that makes the software an important part of the Socio Logiciels value chain. We insist on quality for the benefit of our customers, so the use of effective tools like IBM SPSS software, combined with high-end expertise, allows us to deliver that quality. So it is very much the combination of tools and expertise that creates the value.”
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© Copyright IBM Corporation 2011 IBM Corporation Route 100Somers, NY 10589 US Government Users Restricted Rights - Use, duplication of disclosure restricted by GSA ADP Schedule Contract with IBM Corp. Produced in the United States of America March 2011 All Rights Reserved IBM, the IBM logo, ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. SPSS is a trademark of SPSS, Inc., an IBM Company, registered in many jurisdictions worldwide. Other company, product or service names may be trademarks or service marks of others.