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Get Smart in a Recession

Turn Uncertainty into Opportunity with the Smart SOA Approach

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When the economy is shifting around you, it takes your focus off long-term goals. You want to save costs when budgets are tight. You don’t want to invest in technology unless it shows business value now. You may think this is not the time to spend money on SOA initiatives.

In his article "Investing in SOA in a Down Economy" (link resides outside of ibm.com), Ronald Schmelzer, ZapThink analyst, writes, "So, when's the right time to invest in enterprise architecture? NOW. Yes, now. Think about it: when can you least afford inflexible, inefficient, redundant, non-interoperable systems that have high cost of maintenance and little ability to provide for future, unknown requirements? When you don't have the money. When must you invest in architecture? When you can feel the pain so acutely that you can focus on short-term wins to make enterprise architecture efforts effective."

Results of an InfoWorld survey show 75 percent of respondents think interest in SOA will increase in the down economy. Those already using SOA know that it can make your business more agile. Helping you cope with rapid changes in the marketplace. Making you more competitive now and in the future.

The Smart SOA approach has been field-tested by thousands of businesses. Some reasons to use it:

The value of Smart SOA is not nifty new technology, but guidance and solutions to bring you smarter business outcomes.

"The company has been very successful in engaging customers to adopt SOA-based projects and gain business benefits from those early endeavors," states Upside Research in its report "IBM Extends SOA Influence with Series of Announcements" (link resides outside of ibm.com).

Upside Research also notes, "Today's company needs to be as agile as possible, and there is no guarantee that the winner today will be holding the trophy next year. Therefore, reading its customer base is a critical component of IBM's success, and IBM seems to be listening."

Reduce costs, eliminate inefficiencies, increase ROI and recession-proof your business using the Smart SOA approach.

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