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Change the game with Mobile, BPM, SOA and WebSphere

Executive viewpoint

Kristen LauriaInformation Technology has never been a breeze, but currently IT organizations spend an inordinate amount of time configuring, managing and maintaining business systems. This leaves little time to innovate for continued business growth in increasingly complex times. Is there a better way?

IBM thinks so and just announced the first family of expert integrated systems. These are systems that simplify the IT experience and improve IT economics by combining three approaches to IT infrastructure: the flexibility of a general-purpose system, the elasticity of cloud, and the simplicity of an appliance. Read more about the new Platform and Infrastructure types of IBM systems. You can experience these systems for yourself through hands-on demonstrations at Impact 2012 from April 29 – May 4 in Las Vegas.

Business and IT leaders attending Impact 2012 will learn how to change the game and improve business outcomes through technology. Take a look at the major activities planned for you each day, from Monday’s general session with guest speaker Walter Isaacson and the Forbes-sponsored Business Leadership Forum; to Tuesday’s “New Era of Computing” session on expert integrated systems, mobile and cloud technologies; to Wednesday’s “New Development Reality” session. In between, you can enhance your skills at more than 500 Technology Program sessions, earn certifications, and participate in the IEEE-sponsored Developer Unconference. Get social at the new Social Playground.

Mobile computing sessions at Impact will explore the challenges created for organizations when customers can interact with us anywhere, anytime through their smart phones and tablets. As organizations provide purchasing and support services through mobile devices, how can business processes be extended to these customers and still be monitored, managed and improved? Read about how mobile apps are taking processes to the street, and how business process management offers the necessary discipline for the development of these applications.

I hope you can join us at Impact to share your insights as we change the game and build a smarter planet together.


Kristen Lauria
Vice President of Marketing
IBM Mobile Enterprise and
Application and Integration Middleware