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CityOne: A Smarter Planet game
Think you know what it takes to make the energy systems that serve a city more efficient? Given the opportunity, could you make the city’s water cleaner and more plentiful, its banks more robust and customer-centric and its retail stores more innovative?

The Making of IBM CityOne


View the video and learn why IBM created a sim game.

Your mission
Solve real-world business, environmental and logistical problems. Learn how technology can revolutionize these industries. Explore ways to accelerate process change, integrate with trading partners, and control costs with a flexible IT infrastructure.

Begin your journey to work smarter. Discover how Business Process Management, Collaborative Technologies, and Service Oriented Architecture enable industry solutions that help organizations and industries adapt to new demands and build a sustainable advantage.

"We can't solve problems by using the same kind of thinking we used when we created them."

– ALBERT EINSTEIN

IBM CityOne Global Snapshot

Join the conversation

#IBM launches first #smarterplanet game to tackle city challenges #cityone www.ibm.com/cityone


Behind the scenes with @innov8game @nancy_pearson and Steve Mills talking about #cityone and #smarterplanet http://bit.ly/93Cjsd


Gamers explore cross-system impacts of REAL problems and REAL solutions. Play #cityone www.ibm.com/cityone


"Optimize businesses 1 industry and 1 city @ a time. Play new cityone game by IBM. Coming FALL 2010! http://www.ibm.com/cityone #smartwork"


“Think you can be the ultimate CEO? Your chance is coming. INNOV8: CityOne, coming Fall 2010.”

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Smarter Serious Games

Municipalities lose 50% of their water supply through leaky infrastructure

One of your many missions
Your bay, a world-renowned natural resource, is under pressure from the impacts of human activity and climate change; you want to respond by creating an operational management system that is also a test-bed for state of the art management technologies and a platform for scientific research.

Integrate your disparate weather conditions, sea conditions, and water quality systems to provide real-time data.

CLUE: Who has done it already?


engage everybodyOne of your many missions
Prevent over-utilization of grid and drive an information-led transformation for your company. Use data received to move towards predictive capabilities (share with consumer, look for voltage anomalies, prevent outages)

Institute a Smarter Grid that cuts down on harmful greenhouse gases.

CLUE: Who has done it already?

One of your many missions
Diesel run generators kick on during peak load conditions generating carbon emissions. How can you institute a smarter grid to ensure that those generators do not have to turn on again, ever.

CLUE: Who has done it already?


One of your many missions
Combine wind-power and electric vehicles to address climate change

Institute a Smarter Grid that cuts down on harmful greenhouse gases.

CLUE: Who has done it already?


“Creating greater awareness and educating the public about protecting human health and the environment is an EPA priority, and serious games an be useful tools for users to learn about processes and systems reflective of the real world.

By cooperating with IBM CityOne developers, EPA is helping users by allowing them to more thoroughly investigate environmental issues and better understand complex energy and water interactions presented in the game. EPA's collaboration in this project will help increase awareness and understanding of how different choices that are made in the various game scenarios affect environmental outcomes."

"As a federal entity, EPA does not endorse any particular product and remains available to cooperate with other companies in similar ventures in the future."

IBM CityOne Global Snapshot

Join the conversation

#IBM launches first #smarterplanet game to tackle city challenges #cityone www.ibm.com/cityone


Behind the scenes with @innov8game @nancy_pearson and Steve Mills talking about #cityone and #smarterplanet http://bit.ly/93Cjsd


Gamers explore cross-system impacts of REAL problems and REAL solutions. Play #cityone www.ibm.com/cityone


"Optimize businesses 1 industry and 1 city @ a time. Play new cityone game by IBM. Coming FALL 2010! http://www.ibm.com/cityone #smartwork"


“Think you can be the ultimate CEO? Your chance is coming. INNOV8: CityOne, coming Fall 2010.”

All new press

Smarter Serious Games

Half of all adults, more than 2.8-billion men and women, are unbanked, with no access to basic financial services

One of your many missions
The competition in the Internet banking business has been intensifying. Bring to market a broad product lineup in a shorter period than the competition.

CLUE: Who has done it already?


One of your many missions
Raise the bar on customer engagement and satisfaction, Create a self-service solution that sets a new standard for providing an engaging retail banking experience.

CLUE: Who has done it already?

1-800-flowers.comOne of your important missions
Gather insight and improve customer service! Integrated e-commerce systems on a unified technology platform provide a seamless shopping experience for customers, while enabling online retailers to facilitate cross-selling between brands, gather increased customer insight for effective target marketing and reduce maintenance and development costs.

CLUE: Who has done it already?


Clothes That WorkOne of your many missions
Customers increasingly expect cross-channel integration. Inability to deliver hurts customer satisfaction and causes defection

CLUE: Who has done it already?


MoosejawOne of your many missions
A survey of more than 32,000 consumers found that 79% of them want to use Web sites and print coupons, 75% wanted to use their smart phones to find store locations, and 66% want to see what goods are in stock before going to the store.

You need to improve your customers’ shopping experience and lower costs, but also use technology in smart phones, kiosks and social networks to create customer advocates.

CLUE: Who has done it already?

IBM CityOne Global Snapshot

Join the conversation

#IBM launches first #smarterplanet game to tackle city challenges #cityone www.ibm.com/cityone


Behind the scenes with @innov8game @nancy_pearson and Steve Mills talking about #cityone and #smarterplanet http://bit.ly/93Cjsd


Gamers explore cross-system impacts of REAL problems and REAL solutions. Play #cityone www.ibm.com/cityone


"Optimize businesses 1 industry and 1 city @ a time. Play new cityone game by IBM. Coming FALL 2010! http://www.ibm.com/cityone #smartwork"


“Think you can be the ultimate CEO? Your chance is coming. INNOV8: CityOne, coming Fall 2010.”

All new press

Smarter Serious Games

Inspiring quotes & insights on the technologies and skills that will help you win

  • -Intelligent Instrumentation
    "Computers in the future may weigh no more than 1.5 tons."

    Popular Mechanics
    forecasting the relentless march of science, 1949
  • -Imagination
    Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.

    – Albert Einstein
  • -Interconnectivity
    The interdependency of humankind, the relevance of relationship, the sacredness of creation is ancient, ancient wisdom.

    – Rebecca Adamson
  • -Services reuse
    SOA is not something you buy, it's something you do. Nothing clarifies the concept better.
  • -Business Process Management
    Process Management - Business Process Management (BPM) is at the intersection between management and information technology, encompassing methods, techniques and tools to design, enact, control, and analyze operational business processes involving humans, organizations, applications, documents and other sources of information.

    Learn more about Business Process Management by playing the INNOV8 game.
  • -Cloud Computing
    “Cloud Computing Will Be As Influential As E-business.”

    – Gartner
  • -Local Insight
    “There is nothing so terrible as activity without insight.

    – Goethe
  • -Sustainability
    The very process of the restoring the land to health is the process through which we become attuned to Nature and, through Nature, with ourselves.

    – Chris Maser
    Forest Primeval
  • -Collaboration and Knowledgeshare
    The reality today is that we are all interdependent and have to co-exist on this small planet. Therefore, the only sensible and intelligent way of resolving differences and clashes of interests, whether between individuals or nations, is through dialogue.

    - The Dalai Lama
  • -Vision
    Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world!”

    – Joel Arthur Barker
  • -Agility
    These are times that pit the familiar against the new. These are times that ask us to chose between standardization and efficiency or creativity and agility. Companies need to decide what they want to become and chose their technology accordingly because the technology they use is what they will soon be (for better or for worse).

    – Michael Hugos
  • -Transparency
    Transparency is vital because agility starts when everyone in a company knows what’s happening; when they have reason to care about what’s happening (usually because they get bonuses tied to performance); and when they have authority to act so as to continuously improve what’s happening (so they can earn higher bonuses). That means everybody needs access to timely and relevant information so they can act in real time to optimize their performance as conditions change.

    – Michael Hugos
  • -Intrapreneurship
    "The chief thing you as an innovation leader must realize is that when it comes to making innovation happen, people matter more than ideas.

    Take a moment to think about that. Many innovation initiatives fail miserably because their leaders don't understand this simple fact. In fact, it is actually more important to have A-grade people than it is to have a slew of A-grade ideas because A-grade people can take a B-grade idea - or perhaps even a C-grade idea - and turn it into a successful reality. B-grade people, on the other hand, will struggle with even truly great ideas.

    So before you get all fired up about generating a ton of ideas, first figure out how you're going to match those ideas to people who can make things happen."

    – Stefan Lindegaard
  • -Responsiveness
    “By being responsive to the needs and desires of specific groups of customers, companies can wrap their products and services in a blanket of value-added services to consistently earn an additional two to four percent (and sometimes more) in gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy.”

    – Michael Hugos

IBM CityOne Global Snapshot

Join the conversation

#IBM launches first #smarterplanet game to tackle city challenges #cityone www.ibm.com/cityone


Behind the scenes with @innov8game @nancy_pearson and Steve Mills talking about #cityone and #smarterplanet http://bit.ly/93Cjsd


Gamers explore cross-system impacts of REAL problems and REAL solutions. Play #cityone www.ibm.com/cityone


"Optimize businesses 1 industry and 1 city @ a time. Play new cityone game by IBM. Coming FALL 2010! http://www.ibm.com/cityone #smartwork"


“Think you can be the ultimate CEO? Your chance is coming. INNOV8: CityOne, coming Fall 2010.”

All new press

Smarter Serious Games

Real World Games, Real World Impact

What do athletes, soldiers, doctors, and IT professionals have in common? They are all using serious games to prepare themselves for events – potentially disastrous – that occur outside the norm of their trade. Serious games are video games that do more than entertain; in that they prepare professionals to work smarter by enabling them to visualize the consequences of their actions and explore different permutations of events in a visceral way.

In case you still think that games are solely the domain of 14-year-old boys, 67 percent of U.S. heads of households play games, and the number is even higher in Asia. The average age of a game player is 35, and 47 percent of PC gamers are older. Forty-three percent of PC gamers and 38 percent of console gamers are women, according to the Entertainment Software Association

IBM has been developing serious games for some time that can teach problem solving for real issues in key industries, helping companies to learn how to work smarter. With CityOne, IBM is going a step further by developing a game in which users experience some of the complex problems facing cities. They can implement changes and understand the results in terms of how various technology solutions can help revolutionize industries within a municipality.

Read more in our SWG newsletter, Aug 10 2010

IBM CityOne Global Snapshot

Join the conversation

#IBM launches first #smarterplanet game to tackle city challenges #cityone www.ibm.com/cityone


Behind the scenes with @innov8game @nancy_pearson and Steve Mills talking about #cityone and #smarterplanet http://bit.ly/93Cjsd


Gamers explore cross-system impacts of REAL problems and REAL solutions. Play #cityone www.ibm.com/cityone


"Optimize businesses 1 industry and 1 city @ a time. Play new cityone game by IBM. Coming FALL 2010! http://www.ibm.com/cityone #smartwork"


“Think you can be the ultimate CEO? Your chance is coming. INNOV8: CityOne, coming Fall 2010.”

All new press

Smarter Serious Games