Please Join Us... Smart Work Worldwide Videocast and Global Jam

Smart Work Worldwide Videocast
September 16, 2009

Videocast Registration and Replay

On Wednesday, September 16th, James Surowiecki, world-renowned business strategist and author of the best-selling book The Wisdom of Crowds, and Jon Iwata, Chief Marketing Officer at IBM, will lead a live videocast to help your organization take advantage of the way work is evolving in order to become a smarter, more agile enterprise.

Consider this:

• A typical organization loses 5.3 hours per employee per week due to inefficient processes impacting how they work
• The time we spend just looking for the right expertise and information to do our jobs adds up to two hours in a typical day
• Two-thirds of people believe there are colleagues who can help them do their jobs better...but they don't know how to find them

Register for the Worldwide Videocast

The way we work is a critical means to optimize business performance. But you can't work harder or spend more on resources. You need to work smarter. Smart Work is about creating a collaborative and connected business environment that empowers people, embraces change and ultimately increases productivity.

So join us on Sept. 16th, and together James and Jon will help you discover how to optimize your own business performance and why IBM is uniquely qualified to help its customers work smarter. And, following the webcast, IBM will host a global Smart Work JAM to engage business leaders, technologists and visionaries in a dialogue on how work is evolving in support of a smarter planet. We hope you will join the discussion. Your competition isn't sitting still in this difficult market climate. Find out how you can unlock the power in the combination of your people, processes, and technology to work smarter and turn today's climate into an opportunity to lead both today and tomorrow.

 (Expand blue arrows to learn more)

• James Surowiecki, Speaker and Author

  James Surowiecki is the foremost authority on how to harness the collective wisdom of your organization for competitive advantage.

  He has written a well-received book on the theory and practice of The Wisdom of Crowds - Why The Many Are Smarter Than The Few And How Collective Wisdom Shapes Business, Economies, Societies And Nations.

  In The Wisdom of Crowds, Jim describes systematic ways to organize and aggregate the intelligence available in your organization in order to arrive at superior decisions-often better than those that individuals would make, even if they are 'experts'.

  The book and Jim's presentations based on the book are full of insights into how groups operate that are invaluable to business leaders. He also offers practical methods, tailored to his audience, for leveraging people and technology to learn what you need to know and make decisions that really serve the organization's goals.

  Jim writes a twice-monthly financial column for The New Yorker that is typically pegged to current events and incorporates the kind of insights from economics, sociology, and business history that make The Wisdom of Crowds so valuable.

  He has written for a broad range of other publications on a wide variety of topics. His work has appeared in The New York Times Magazine, Wired, and The Wall Street Journal and other major publications. He wrote “The Bottom Line” column for New York magazine, and was a contributing editor at Fortune.

• Jon Iwata, Senior Vice President, Marketing & Communications, IBM Corporation

  Jon Iwata leads IBM's marketing, communications and citizenship organization. This global team manages an integrated system that encompasses market insights, demand generation for IBM products and services, communications and corporate affairs, workforce enablement, and stewardship of the IBM brand, recognized as one of the most valuable in the world.

  Jon is a member of the IBM Operating Team, responsible for day-to-day marketplace execution, and the IBM Strategy Team, which focuses on long-term issues and opportunities. He is Vice Chairman of the IBM International Foundation. Jon reports to IBM Chairman and CEO Sam Palmisano.

  Jon joined the communications function of IBM in 1984 at the company's Almaden Research Center in Silicon Valley. In 1989, he joined IBM corporate headquarters in Armonk, New York. He was appointed Vice President of Corporate Communications in 1995 and Senior Vice President, Communications, in 2002. He assumed his current role on July 1, 2008.

  Jon is a member of the Technology Committee of the Museum of Modern Art, the University of California's Economic Advisory Group and is a trustee of the Arthur W. Page Society. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers. He holds a B.A. from the School of Journalism and Mass Communications, San Jose State University

  Jon is co-inventor of a U.S. patent for advanced semiconductor lithography technology.

• Elliot Kass, VP Content Services, TechWeb

  Elliot Kass has been a leading force in high-tech journalism and marketing for more than twenty years. In the 1980's, he was a founding editor of InformationWeek and served as the publication's first chief of correspondents. In the early 1990's, as Editor of Communications Week and later Internet Week, Elliot helped usher in the online era, winning numerous awards for the publications' coverage of networking technologies and e-Business.

  At IBM, in the late 1990's, Elliot served as Director of Publications and led a wide range of e-Business and Web-based marketing initiatives for the company's 90,000 channel partners. From 2000 to 2003, he was Director of Marketing at Computer Associates, where he popularized the concepts of service management, utility computing and aligning IT with the business

  As TechWeb's Vice President for content services, Elliot is responsible for TechWeb's custom content development. He works with hundreds of clients across the high-tech spectrum to craft messages and deliver information for diverse audiences of technology and business professionals.

  A frequent public speaker on technology-related topics, in 1998, Elliot organized the first educational seminar on the Internet for the U.S. Congress. He has also spoken at the UN on the Internet's economic potential and appears on numerous industry panels. His articles have been published by leading industry analysts, such as the Gartner Group, and have appeared in numerous publications including Network Computing, Optimize and The Washington Post.