How can organizations work faster and smarter to serve customers better and grow? To be successful, you must be able to make sound decisions in near real time.

Improved decision-making depends upon the ability to automate and manage operational decisions. Business rules software helps you automate frequently occurring, repeatable decisions that control the actions of business systems. You can use real-time automated decisions, for example, to provide the right marketing offer to the right customer.

Making accurate decisions also requires that data be turned into useful information and then into intelligence. With predictive business service management, you can analyze data and find the right metrics to improve business outcomes. You can also anticipate and prevent costly service disruptions to ensure that critical business services constantly satisfy customer expectations and business needs.

Automate, manage and improve decision-making

New WebSphere® Operational Decision Management V7.5 software combines business events and rules management in a single platform to unify rules-based contextual decisions with time-based situational awareness. Business and IT users can manage decisions in a non-technical language through a centralized repository.

With more accurate, consistent and responsive automated decisions you can improve business outcomes in areas such as: product and promotional offers, eligibility and pricing determinations, case and customer prioritizations, risk assessments and fraud determinations.

When you add analytic decision management technologies, such as from IBM SPSS®, to transform data into predictive models, then you can continuously improve the precision and effectiveness of automated decisions.

Stop costly outages before they occur

With Tivoli® Business Service Manager V6.1, organizations can obtain real-time service visibility and health indicators, as well as business context and impact to support prioritizing responses.

It helps business and IT personnel understand and manage the complex relationships between business services and the supporting technology infrastructure.

In addition, IBM Tivoli Analytics for Service Performance software, currently being previewed, provides predictive capabilities to identify performance issues in IT and network infrastructure before a service disruption or outage occurs.

You can stop an issue from impacting critical application or business services, for example, the outage of a key banking application or the crash of an overloaded online shopping site.