Technologies like mobile, social and cloud are creating a new wave of innovation. As a result, technology is moving to the core of your business outcomes, influencing new strategies, new engagements and faster delivery.

At the same time, influence and control are moving further away. Application endpoints, requests, and data volumes are growing exponentially.

Almost three-quarters of business and technology executives surveyed are using social technologies to collaborate with customers and partners, and 86% reported developing new offerings that rely on cloud solutions.*

These organizations are experiencing new infrastructure demands stemming from short-lived situational apps, ad-hoc workflows, and greater collaboration and influence from stakeholders outside of the business. Such demands are changing workload requirements. As a result, businesses need to adapt applications, processes, decisions and services to meet the new requirements.

In this interconnected world, your platform must help you extend engagements through new channels, while increasing the security, scalability and transactional integrity of your core workloads. How can you optimize workloads to deliver better business outcomes? How can you change the game?

Build on a proven platform

You can change the game with a flexible workload-aware platform delivered by WebSphere®, and built on the core principles of SOA, in order to:

Extend applications, processes, decisions and services to engage an ecosystem of innovators and reach new channels, customers and markets.

Transact with process integrity, scale and speed, regardless of location, device, platform or protocol.

Optimize business operations and lifecycle in a changing world with greater visibility, governance, and collaboration.

Leverage a platform that optimizes IT workloads and achieves better business outcomes in this interconnected world through:

• Expert integrated systems
• Mobile
• Platforms . . . Delivered by WebSphere

* “A rising role for IT: McKinsey Global Survey results," December 2011

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