Bringing big data to the enterprise

What is big data?

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.

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What is big data? Part 1
Paul Zikopoulos defines big data and discusses its importance to today's businesses.

Big data spans three dimensions: Volume, Velocity and Variety.

Big data is more than a simply large data collection and storage management challenge; it is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Until now, there was no practical way to harvest this opportunity. Today, IBM’s platform for big data uses state of the art technologies including patented advanced analytics to open the door to a world of possibilities.

Why is big data important?

Data AVAILABLE to an organization. Missed opportunity. Data an organization can PROCESS. Data AVAILABLE to an organization. Missed opportunity. Data an organization can PROCESS.

Enterprises have become overwhelmed by the data they collect. There is so much data available, compounded by massive new amounts of data created each day that it is not possible for humans to make sense of the information. Yet there is enormous business value locked away in these untapped information sources.

If your enterprise is not leveraging ALL the data available to your organization, you are missing out on opportunities that could significantly transform your business insight to deliver increased revenues and lower costs. More than often, organizations make all their operational and strategic decisions using only the existing data residing in their existing application databases.

Leveraging new sources of deep and expansive data about your company, customers, products and services offers an incredible opportunity for excellence. Enterprises that are able to make sense of it will be the big winners in this information economy. As the saying goes, “information is power”. With big data you can:


Understanding Big Data eBook

Understanding Big Data

By the time you are done reading this book, you’ll have a good handle on the Big Data opportunity that lies ahead.

The Forrester Wave™: Enterprise Hadoop Solutions

This Wave report, evaluates 13 vendors, against 15 criteria with IBM being place in the leadership category.



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Big data resources

What is big data?

O'Reilly Radar give an introduction to the big data landscape.

Big Data Customer Spotlight

Learn how Vestas implemented IBM’s big data solution to help predict weather patterns to increase turbine energy production

Instant gratification

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Visualization brings your data to life


IBM Insight 2014, October 26-30, Mandalay Bay, Las Vegas, NV, Register now (US)

Information On Demand is now IBM Insight! Share your experiences and expertise in big data and analytics with 13,000+ attendees.