On a smarter planet, intelligence is infused into the products, systems, and processes that comprise the modern world.
Each new generation of products is even more complex than the previous one. In addition, demanding consumers expect new features—faster. Businesses that cannot deliver are quickly left behind.
Integrated product management applies a robust, end-to-end strategy to product development. It helps today’s manufacturers face a new wave of innovation, driven by market demand for smarter products, as well as a host of challenges, including:
- Evolving business models
- Increasing product complexity
- Extension of the enterprise
- Disconnection between design and operations
To adapt, companies must be agile, taking advantage of the increasing product intelligence provided by software. Globally distributed development teams must collaborate to ensure that they can:
- Design and build smarter products to speed innovation.
- Deliver new value by integrating smarter products into intelligent systems of systems.
- Manage cost and risk across the constantly evolving lifecycle of next generation solutions.
To overcome these challenges, leaders can benefit from integrated product management in four key areas:
- Business planning and transformation: Global optimization of business and development processes and organization.
- Product and systems development: Processes and tools to deliver product value and differentiation.
- Design chain collaboration: Automating processes across the ecosystem of system contributors.
- Asset management and operations: Visibility and control over critical assets to improve development efficiencies and value.
IBM features an integrated, enterprise-wide set of integrated product management capabilities to help you:
- Streamline innovative product development.
- Prove compliance to regulations and standards.
- Achieve quality that grows your business and protects your brand.
IBM Rational helps speed your innovation:
- Software is the invisible thread: Leverage software to deliver product and service innovation
- Secure by design: Embed security earlier in the application development lifecycle
- Flexible and affordable infrastructure: Speed up innovation with reduced cost and risk
Contact IBM
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