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Business Partner summit
Date: Sunday June 3, 2012
Audience: Business leaders from IBM Business Partner companies
(members of IBM PartnerWorld)
The Rational Business Partner summit, at Innovate 2012, is the day dedicated to you, all of our IBM Rational Business Partners. Whether you are an ISV, a Reseller, or a Value Added Distributor, the Innovate 2012 Business Partner Summit will be packed with all you need to know about IBM 2012 solutions, the 2012 Rational strategy, Business Partner programs, and the IT and complex & embedded systems topics that are shaping the Rational global marketplace. During the general session, you will hear from key Rational Sales and Business Partner executives how to Turn Opportunities into Profitability.
The Business Partner Summit keynote and breakout sessions will help you understand how to best position, market and sell solutions based on IBM Rational Software. Through an information-packed series of sessions, practical content will be delivered on marketing programs and best practices, selling strategies and techniques, tools and tips for facing off against the competition and how to leverage growth engines.
Pre-registration is required. No additional fee.
Pre-register for the BP Summit during the Innovate registration process. If you have already registered for the event and forgot to pre-register for the BP Summit please send an email to ibminnovate@experient-inc.com.
Agenda
Morning sessions
9:00 a.m. – 11:00 a.m.
Breakfast will be light refreshments available at 8:30 AM
Final review sessions to prepare for new Technical Sales Mastery Exams
During your week at Innovate in Orlando, you will have the opportunity to take one of the three new Technical Sales Mastery (TSM) Exams covering Enterprise Modernization, Collaborative Lifecycle Management, and Systems and Software Engineering. As part of the Business Partner Summit on Sunday, we are offering two-hour "final reviews" for each of the exams.
These sessions will not teach you everything you need to know to successfully pass the exam. You still need to complete the virtual learning associated with each exam. The "final review" is designed to give you a high-level overview of the virtual learning materials as well as a discussion of what to expect on the test. You will also have the opportunity to ask any questions related to the learning materials.
- IBM Rational Collaborative Lifecycle Management for IT - Technical Mastery Exam - Pre-Exam Review (located in Swan 7)
- IBM Rational Systems and Software Engineering - Technical Sales Mastery Exam - Pre-Exam Review (located in Swan 8)
- IBM Rational Enterprise Modernization with System z
Rational 2012 Competitive Landscape: A Look at the Major Players, Location (located in Swan 10)
In this session we will examine our positioning against key competitors as well as Open Source and low-cost providers, understand how IBM differentiates from these competitors and also how we can integrate their presence into our environments as a surround play. For key competitors, we will discuss strategies across the stack and priority offerings, value proposition and seller behavior.
Innovate 2012 Business Partner Summit General Session
11:30 AM – 1:30 PM
Lunch will be served (located in Swan 5 & 6)
- What's new at Innovate 2012
- IBM Rational messaging and brand strategy
- IBM Business Partner panel discussion
- Partner to win in 2012 with IBM Rational
Afternoon sessions
1:45 PM – 2:45 PM
- Increasing client value through the Rational Systems EcoSystem (located in Swan 7)
- The relevance of continuous integration and mobile to enterprise development (located in Swan 8)
- IT domain strategy and business opportunities for Partners (located in Swan 9)
- Make your marketing deliver! Leverage IBM marketing to build a stronger pipeline (located in Swan 10)
2:45 PM – 3:00 PM Light refreshments
3:00 PM – 4:00 PM
- Game changing advances in quality management: Market insights and Partner opportunities (located in Swan 7)
- Ready for IBM Rational and Rational ISV open house (located in Swan 8)
- The IBM mobile enterprise and Rational's mobile strategy (located in Swan 9)
- The quick and easy way to find new customers (located in Swan 10)
Countdown to Innovate 2012
