Given the electronics industry’s track record, few would question whether electronics companies are innovative. But when we spoke to electronics industry CEOs in our 2006 Global CEO study, we were surprised to learn just how confident they were. The decisive majority perceive themselves not just as innovative, but as innovation leaders. Clearly, this exuberance does not reflect reality. In actuality, there are far more followers than front-runners. So what does it take to be a real innovation leader in an industry where ingenuity is prized and competition is fierce? How does a company create innovation that really matters?
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