Welcome to the age of empowered customers. Marketing is no longer a one-way street — it’s a conversation. Personalization and collaboration are essential.
It’s no surprise then that the position of CMO is radically changing to accomplish three key imperatives:
At IBM LeadershipConnect, you’ll discover how IBM can be your premier partner in embracing the empowered customer, by enhancing the customer experience through analytics, engaging customers through social marketing and optimizing your marketing performance.
Want to see what ‘putting the customer first’ means in the 21st century?
|Topic||Presentation file name||Speaker name|
|Keynote: The Future Practice of Marketing: Shaping our Belief||1 Keynote IBM LeadershipConnect 031513 (PDF, 2.35MB)||Matt Friedman
VP of Market Development for IBM Software in the Growth Markets
|Understanding Each Customer as an Individual||2.1 FINAL 20130311 Understanding Each Customer as an Individual IBM LeadershipConnect (PDF, 9.01MB)||Tony Hocevar
IBM Growth Market Unit
|Creating Value at Every Touch||3 Creating a Smarter Workforce (PDF, 2.82MB)||Vince Leat
Enterprise Marketing Management - Business Unit Executive
|Unlocking the full value of customers||4 Ogilvy Elly Puyat IBM presentation Phils (PDF, 908KB)||Elly Puyat
Driving Transformation for Greater Value
Date: 19th March 2013
Time: 8:00 a.m. – 1:00 p.m.
Venue:New World Hotel, Makati City