IBM SolutionsConnect 2013

Turning Opportunity into Outcomes
4 juni
DeFabrique, Utrecht

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Hoe sluit IT aan op de verwachtingen van de business?

IBM SolutionsConnect 2013 stond onder leiding van dagvoorzitter Ronald Velten, Marketing, Communications & Citizenship Director van IBM Benelux. Als gastheer en moderator zette hij het inhoudelijke kader neer en leidde hij het evenement in goede banen. Centraal in het programma stond de vraag hoe IT-professionals hun IT-systemen zo kunnen transformeren dat ze perfect aansluiten op de verwachtingen van de business.

Impact van snelle technologische ontwikkelingen

De dag werd geopend door David Farrell, Vice President Worldwide, WebSphere Sales van IBM Software Group. In zijn verhaal schetste Farrell de visie van IBM op de snelle technologische ontwikkelingen en de impact hiervan op de manier waarop organisaties zakendoen — nu en in de toekomst. Speciale gastspreker astronaut André Kuipers sloot de dag af met zijn unieke kijk op onze ‘smarter planet’.

Speciale tracks per hot topic

Vijf hot topics werden in verschillende programmatracks behandeld:

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André Kuipers

Speciale gastspreker op IBM SolutionsConnect 2013 is André Kuipers: de eerste Nederlander met twee ruimtemissies op zijn naam. Zijn tweede missie is zelfs de langste Europese ruimtevlucht in de geschiedenis: Kuipers bracht maar liefst 193 dagen door in het ruimtestation ISS. Aan boord was hij niet alleen arts, wetenschapper en boordingenieur, maar ook onderhoudsmonteur en ambassadeur van goede doelen. Als closing keynote spreker biedt Kuipers een unieke inkijk in de wereld van de bemande ruimtevaart en deelt hij zijn blik op onze planeet.

David Farrell, Vice President Worldwide, WebSphere Sales, IBM Software Group

Gerard Smit Openingsspreker op de plenaire sessie is David Farrell. Vanuit zijn functie als Vice President Worldwide, WebSphere Sales van IBM Software Group bepaaltFarrell de wereldwijde verkoopstrategie en geeft hij leiding aan een team van meer dan 1.800 sales, technische sales en channel sales professionals. Zijn missie is klanten applicaties en middleware-oplossingen voor integratie te bieden van wereldklasse, die organisaties slagvaardig maken en in staat stellen superieure resultaten te behalen. In zijn verhaal schetst Farrell de visie van IBM en gaat hij in op de vijf hot topics die centraal staan in het programma.

Ronald Velten

Sinds 2011 leidt Ronald Velten (1974) als CMO de marketing en communicatie van IBM in de Benelux. Hij is verantwoordelijk voor alle aspecten; van business planning tot marketingexecutie, en van interne communicatie tot corporate social responsibility. Hij heeft een grote interesse voor nieuwe marketingmogelijkheden en -technieken. Vanuit zijn heldere en soms wat confronterende visie op het marketingvak spreekt hij regelmatig over onderwerpen als marketingtransformatie, de alignment van sales en marketing, high-performance marketing en social media. Naast zijn functie bij IBM is hij voorzitter van de Esprix (de marketingprijs voor werk met impact) en bestuurslid van het expertiseplatform NIMA B2B.

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