NEWS: MAKING A BUSINESS CASE FOR JAVA

A new book describes the value of Java technology throughout the business world

Everyone is talking about Java, but why exactly is it so significant to the business world? In a new book from IBM’s AS/400 Press, The Business Case for Java, author Keith Rutledge reasons that Java is much more than just a change in computer programming technology. The chief technology evangelist for Java on the IBM AS/400e server, Rutledge explains that the universality of Java will ultimately drive a societal change in information technology.

Historically, technologies haven’t reached their potential until their usage becomes nearly universal. For instance, writing and reading didn’t really benefit the average person until Gutenberg’s press made printed material inexpensive enough to be universally available. In the IT world, Rutledge calculates, Java has the same type of potential and will reach it when business decision makers truly understand its power and its potential to change the business environment. Rutledge cites Java’s universality, accessibility, and pervasiveness as the basis for a new phenomenon: a programming language for the masses.

Throughout the book, Rutledge explains Java in business terms at an executive level while exploring Java’s effects on software, business organizations, and business practices. The Business Case for Java is ideal for CEOs, CIOs, IS managers, and executives who have overall IT responsibilities—basically anyone who wants to understand the technology in order to make sound decisions and strategic plans for implementing Java in their business environment.

KEY CONCEPTS IN THE BUSINESS CASE FOR JAVA The significance of "write once, run anywhere" The development of a workable business strategy for staying current with new Java releases Object-oriented concepts for non-technical people Compelling business advantages to developing object-oriented software The pivotal role Java plays in Web programming for e-business An analysis of the effects of technology on business strategy Case studies using Java in integration programming, Web applications, and order-entry processing Why and how Java will "change the world"

For more information
Visit www.thebusinesscaseforjava.com/.