Web analytics

Go beyond data to insight, beyond insight to value.

Why IBM for Web Analytics?

Web analytics from IBM - part of the IBM Coremetrics Digital Marketing Optimization Suite - sets itself apart by providing marketers with—not just data—but insights for increasing ROI. Available through two delivery models—on-premise and Software-as-a-Service (SaaS)— web analytics from IBM provide increased insight into how individuals are interacting with a brand’s digital presence.

The SaaS analytics offering is a flexible solution with standard, ready to use reporting that provides marketers with a complete picture of visitor and customer behavior. Through the SaaS solution, marketers also can view comparative benchmarks against peers and competitors for key performance indicators such as conversion rates, site-session metrics and others.

The on-premise solution is designed to be deployed within a local environment with open data access to allow for integration with other marketing applications such as IBM Unica Campaign as well as business intelligence, predictive analytics and other similar products.

Through either analytics solution, marketers gain visibility into their visitors’ digital behaviors over time enabling them to go from insight to personalized marketing action. A web analytics solution from the Coremetrics Digital Marketing Optimization Suite can provide:

Intuitive and visual web analytics reporting that fuels optimization across all marketing channels while providing analyses and programmatic insights
A unified infrastructure to help reduce implementation and maintenance costs
Aggregated and anonymous competitive data for industry-specific, best practice key performance indicators
Impression-based attribution metrics to analyze how campaigns across the Internet influence visitor acquisition, conversion and retention
Social media ROI analyses and reporting to understand brand engagement across social channels and campaigns
Superior analytical power for answering marketers’ questions on their customers’ digital journeys over marketing touch points and channels
Unique, event-driven customer segments and digital lifecycle reporting to cultivate high-value customers
Integration of offline information to provide a single comprehensive view of each visitor’s behavior over time and across online and offline channels