Unica - a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.
Please visit our new home at www.ibm.com/marketing-solutions/
Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.
Strategically assess, manage, and plan marketing programs and spend for maximized ROI.