Unica is now part of IBM Enterprise Marketing Management

Unica - a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.

Please visit our new home at www.ibm.com/marketing-solutions/

IBM Unica Product Families

Cross-channel campaign management

Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.
Marketing resource management

Alignment of people, process, budgets, and technology to support marketing activities and improve marketing effectiveness.